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GB: Boots adds to its ‘Everyday’ range - What impact has the value range had on the brand so far?
British health and beauty retailer, Boots, has expanded its ‘Boots Everyday’ value range by adding 60 new lines to the label. Priced between 50p and £2.50, the additions include a variety of products such as Boots-brand vitamins, skincare items and organic cotton wool pads, balls and tips. In addition to its essentials range expansion, the retailer has also launched a promotion offering shoppers deals of up to 50% off on most in-demand brands.
Boots initially launched its value range in September 2022 - what impact has it had on the brand?
According to YouGov BrandIndex - which tracks consumer sentiment towards thousands of brands daily - Boots’ Value scores in Great Britain (GB) have increased post the launch of the ‘Boots Everyday’ range in September 2022.
The brand’s Value metric - which measures whether the brand represents poor or good value for customers’ money - grew from a net score of 22 on 7 September 2022 (when the range was launched) to 25 on 30 January 2023.
Similarly, Boots’ Current Customer scores jumped two percentage points between 7 September 2022 (41%) and 30 January 2023 (43%).
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Methodology: YouGov BrandIndex collects data on thousands of brands every day.
Boots’ Value score is based on the question: Which of the following retailers do you think represents good value for money? Now which of the following retailers do you think represents poor value for money? and delivered as a net score between -100 and +100. Its Current Customer score is based on the question: Have you purchased goods from any of the following retailers in the past 3 months? and delivered as a percentage. Scores are based on an average daily sample size of 3238 GB adults between 1 August 2022 and 24 January 2023. Figures are based on a six-week moving average. Learn more about BrandIndex.
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