June 27th, 2022, Christien Pheby
Data from YouGov BrandIndex shows that Apple Card is the US Finance Advertiser of the Month for May 2022. With an increase of 2.7 points in its Advertising Awareness metric (a measure of whether consumers have seen an advertisement for a brand in the past two weeks) from 6.7 to 9.4 over the month, the brand saw a greater jump than any other financial services company that we track in the American market.
Apple Card has run some TV commercials in 2022: the Chocolate ad, which launched in April 2022, features an individual buying a lot of chocolate with an iPhone equipped with an Apple Credit Card. The brand has also been buying podcast airtime this month. Whether or not the ads made a difference to Apple Card commercially, we can say for sure that they have caught the attention of the American public.
YouGov BrandIndex collects data on thousands of brands every day. Figures are based on a 4-week moving average. Learn more about BrandIndex.