Identify & Target: Indians who are very likely to switch insurance providers

Identify & Target: Indians who are very likely to switch insurance providers

Deeksha Raina - October 12th, 2021

One in five urban Indians is very likely to switch insurance providers in the next 12 months. 55% of this segment agrees to the statement “Being insured for everything is important.”

Using YouGov Profiles, a proprietary audience profiling and segmentation platform collecting 35,000 variables on 180,000 Indian panellists, marketers and researchers can exactly understand who these insurance switchers are, what influences them, where to reach them, and much more.

Download the free Profile Peek for a unique insight into this segment, including:

Demographics
Insurance categories most likely to switch
Current insurance brands owned
Channels used to purchase financial products
Advertising channels that grab their attention
More

Download the profile peeks now.

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