Whether the goal is to create a sense of identity or to simply add a personal touch, the act of personalization is as much in demand as the products and experiences it helps make unique. In Made to Order: An analysis of US consumer perception towards personalization, YouGov's latest research reveals that 26% of Americans say they have personalized a product before.
YouGov’s new report delivers robust insights on not just why brands should tap into personalization, but how and where brands can employ this offering to gain the upper hand in reaching consumers.
The breadth of the white paper spans five core product categories including apparel and footwear, food and beverages, technology products, vacation and travel experiences, and household goods.
This report, using YouGov Omnibus, is broken down into three areas of focus:
The personalization economy will continue to grow and YouGov’s data products allows brands to monitor that growth, especially as consumers increasingly demand more from the products and services they buy. Connecting that data has proven to bring brands and consumers closer together.
Download Made to Order: An analysis of US consumer perception towards personalization here
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