US Disney travelers report 2024

YouGov/Cebr consumer confidence index registers biggest drop in retrospective business activity measures since the start of the pandemic

How The Hygiene Bank raised awareness of hygiene poverty with YouGov

How GambleAware used YouGov insights to tackle gambling harms

A happy new year for consumer confidence as every measure sees improvement

UK retail trends and insights – A comprehensive overview for 2024

US health and wellness trends - A comprehensive overview for 2024

How do scale ceilings affect “compensation demand” survey responses?

Does exposure to political content drive survey satisficing?

Comparing slider scales to textboxes for survey responses

Exploring alternatives to Likert scale survey questions

How Starlight Children’s Foundation created its best-performing campaign

Concerns rise over ticket scalping and dynamic pricing for live events in the UK

AI integration into products has a no major impact on two in five consumers’ purchasing decisions

Where are viewers most likely to notice promotional campaigns for new movies?

To trust or not to trust - Consumers trust German products the most, Chinese ones the least

Vacation spending - food, accommodations take priority over shopping, transport

Has public perception of generative AI shifted?

Online vs. offline: How do US consumers purchase medicines

Britons prefer offline medicine purchase, but online buyers are open to quick delivery

Fewer than a quarter of consumers are interested in ‘limited edition’ beverages, survey finds

Decoding the metaverse - A multi-market exploration of knowledge and excitement

From groceries to clothes - Items consumers would consider quick delivery services for

Why we pirate - The extent and motivations of illegal content consumption

Buying insurance - Which channel do consumers prefer?

Buying travel services - Do consumers prefer physical or online retailers?

Online vs offline - How consumers across markets buy books

The impact of question format on knowledge about politics and government

How does question order impact survey responses?

The impact of grid format questions on survey responses

Methodology matters: How researchers can get involved

Money matters - Are social media influencers useful sources of information on finance?