US Disney travelers report 2024

We surveyed 2,600+ US travelers about their Disney dreams, experiences, and preferences. The report provides insight into US travelers as it relates to their Disney experiences and identifies those who consider themselves to be a Disney Adult or a part of a Disney Family.

Drawing on the survey results, this exclusive research explores:

• How simple or complicated US travelers find planning a trip to Disney
• How knowledgeable US travelers feel about planning a trip to Disney
• How recently US travelers have visited a Disney Park and how often they stay on location
• How many US travelers are a part of a Disney Vacation Club

We also provide insight into US travelers who have not visited Disney yet, but plan on visiting a Disney Park in the future.