Ahead of the Games: Summer Olympics 2024

YouGov - July 11th, 2024

Ahead of the Games: Summer Olympics 2024 reportDownload now

How are people across the world planning to engage with the upcoming Summer Olympic Games?

In YouGov’s latest report, we explore audience interest in the games across 11 key international markets, demographic engagement trends, viewing behaviors and motivations for watching, as well as revealing the most anticipated sports across the event.

Plus, discover the top 10 most recognized Summer Olympics sponsors, and how the games really impact brand value.

Our insights combine syndicated YouGov data with deep-dive custom research covering 11 international markets.

Report highlights reveal:

Interest levels in the Summer Olympic Games 2024 by key demographics across 11 global markets, including the UK, USA, Australia, Brazil, Canada, France, Germany, Italy, Mexico, Spain, and the UAE
The Summer Olympic sports that followers are most likely to watch, reasons they’ll most likely watch and preferred channels most likely to engage with
The top global Summer Olympic brands by sponsor recall, of those sponsoring the games this year

Learn more about the Olympics here.

Please note Olympic trademarks and/or copyrighted material used in this report are owned by the IOC. YouGov does not claim any commercial association with the IOC or the Olympic Games.

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Ahead of the Games: Summer Olympics 2024