AI integration into products has a no major impact on two in five consumers’ purchasing decisions
Earlier in June 2024, Apple announced the integration of generative artificial intelligence (AI) technology in its apps. Later in August, Indian transportation company Ola said that its natively developed AI virtual assistance would be integrated into its electric scooters. These are just some of the recent announcements from brands making known their plans to integrate AI technology into their products or services. But will the integration make consumers more or less likely to buy these offerings?
Data results from a recent YouGov Surveys: Serviced poll shows that for the larger proportion of consumers across 17 international markets, AI integration has no impact on the consumers’ purchase intent. Two in five consumers (41%) say a brand’s efforts to integrate AI into their products would make them neither more nor less likely to buy the company’s products.
But 21% of consumers would be more likely to buy these AI-integrated products or services – however, an equal proportion of respondents (21%) say they would be less likely to buy products, if integrated with AI.
Demographic data reveals that AI-integrated products or services would appeal more to men than women - the former are more likely to buy them (25% vs. 17%). Conversely, nearly a quarter of women (24%) are less likely to buy AI-integrated offerings, compared to nearly one in five men (19%).
Likelihood of buying AI-integrated products or services by market
Data from individual markets reveals that more than half of all urban Indians surveyed (52%) are more likely to buy products integrated with AI - the largest proportion across markets to say so. Consumers in the UAE (48%) and Hong Kong (44%) follow. At 18%, the French are the most likely to agree in Europe.
Less than one in ten Brits (9%) and an even lesser proportion of Americans (5%) are more likely to purchase a product of service if integrated with AI tech.
As for those who are less likely to buy AI-integrated products or services, Americans lead (36%) followed by Brits (32%) and Swedes (32%). In Asia, Singaporeans are more likely to avoid buying these products (10%).
Singaporeans in fact account for the largest proportion of shoppers who are neutral towards AI-integration into products (55%) - it would neither make them more nor less likely to purchase them. Indonesians (51%), Italians (48%) and Spanish (48%) follow.
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Methodology: YouGov Surveys: Serviced provide quick survey results from
nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 17 markets with sample sizes varying between 505 and 2001 for each market. All surveys were conducted online in July 2024. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples. Learn more about YouGov Surveys: Serviced.
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