What are Britons gifting their dads this Father’s Day?
May 30th, 2024, Janice Fernandes

What are Britons gifting their dads this Father’s Day?

In the lead up to Father’s Day, YouGov conducted a survey among over 2,000 British adults to shed light on how Brits plan to celebrate and shower their dads with love (or gifts) this year.

Polling data shows a strong focus on in-person connection. Over half (57%) of respondents who have a father/ father figure plan to see them in person on Father's Day. This desire for face-to-face interaction is evident in the preferred celebration methods. While sending cards remains popular, with 16% opting for physical cards and 7% choosing e-cards, a significant 50% plan to celebrate in person. Additionally, 7% will send a physical gift, and 13% will order one online for direct delivery.

What kind of gifts are most popular? 

The classic option of a bottle of alcohol (whiskey, wine, etc.) remains a top contender (31%). The survey also indicates an interest in experiential gifts. Tech gadgets like watches and headphones are popular among 20% of respondents, while tickets to sporting events (9%) and concerts (10%) also feature prominently.

Sentimental gifts are popular with 13% opting for handmade items and 4% choosing monogrammed accessories. Camping gear is a preferred choice for 8% of respondents.

How much are Britons planning to spend on Father's Day gifts?

More than a third (36%) of respondents plan to spend between £21 and £40. Around 17% intend to purchase more expensive gifts (£101+), while a notable 17% prefer budget-friendly options, planning to spend £20 or under.

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Methodology: YouGov Surveys: Serviced provides quick survey results from nationally representative or targeted audiences in multiple markets. This study was conducted online on May 20-21, 2024, with a nationally representative sample of 2,036 adults in Great Britain (aged 18+ years), using a questionnaire designed by YouGov. Data figures have been weighted by age, gender, education, social grade and region to be representative of all adults. Learn more about YouGov Surveys: Serviced.

Image: Getty Images