US Conquering QSR report 2024
June 18th, 2024, YouGov

US Conquering QSR report 2024

Who's winning mealtimes, and why?Download report

We surveyed 5,000+ Americans about QSRs, how they buy, and most importantly, why.

YouGov’s new US Conquering QSR report 2024 identifies fast food frequenters, who order from QSRs 15+ times per month, segmenting their trending purchase factors, motivations, and ordering preferences against the average QSR customer.

Additionally, the report unwraps which feeding factors and mealtime motivators are most associated with 20+ different QSR brands like Arby’s, Dunkin’, McDonald’s, SONIC, Wendy’s, and more.

The new, meaty report answers:

  • Who is buying from QSRs most, and how do they prefer to place orders?
  • When are different feeding factors and mealtime motivators most important to QSR customers?
  • Which specific attributes do QSR customers most associate with the top fast food and QSR brands?
  • Which restaurants are winning different mealtimes, and why?

Meet the researchers

Kenton Barello

Vice President of New Business Sales, YouGov America

Kenton Barello is a Vice President at YouGov America, with a focus on supporting CPG, QSR, Travel & Tourism organizations, and more. Kenton holds a Bachelor of Journalism from the University of Missouri and an MBA from DePaul University in Marketing Planning and Strategy. He has over 15 years of experience working with organizations of all sizes to best leverage market research for growth and ROI. At YouGov, Kenton leverages syndicated and custom data and analytics tools to help brands analyze customer opinion and behavior.

Chris Melchiorre

SVP of Insights, YouGov America

As an insights team leader, Chris Melchiorre focuses on capturing consumer trends, designing and executing large-scale research projects using connected data solutions. His primary initiatives include brand health, category trends, segmentation, digital/ad effectiveness, product testing and more. He work closely with executive teams and senior management to influence strategic decisions through clear and actionable insights using multiple data sources.

Kenton Barello and Chris Melchiorre