Leverage media insights to create tailored messaging for your audience. Build data-driven campaigns that drive engagement and deliver meaningful results.
Download our latest report to explore the shifts in the media habits of UK consumers over the last four years and to reveal their attitudes towards advertising.
Utilising YouGov Profiles and YouGov BrandIndex the report uncovers:
From tracking campaign and brand health to unlocking an understanding of true streaming platform performance - tap into the freshest data to uncover a deeper, more accurate view of your audience
YouGov has over 15 years of consumer intelligence on the media & content sector. Exceed the challenging demands of consumers and take your business strategy to the next level by exploring our latest media industry trends below.
Sweden’s Advertiser of the Month in November – Marabou, TV4 Play and McDonald´s
Norwegian Advertisers of the month in November: FINN.no, Norwegian and Toro
November Advertisers of the month in Denmark: Apple, Clever and OK
UK Biggest Brand Movers - November 2024
Three in five Australians want “Real-looking people” in ads
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