Activate
Remove the doubt from digital advertising.
Make sure your ads are delivered to your target consumers every time, thanks to powerful audience segmentation built from zero-party data or scaled from YouGov’s 27 million + strong panel.
Reach your audiences
Build the bridge between your media planning and execution – any audience built with YouGov data can be turned into an addressable audience for ad targeting.
Make your data more actionable and make it work harder for you. Create any audience you can think of using YouGov’s syndicated data or your own custom research.
NEW FMCG shopping basket data for activation - now you can precisely reach audience segments defined by purchase behavior.
Take your attitudinal and behavioural segmentation into the real world and create bespoke campaigns that will resonate with your ideal audience.
Better first party data for better decision making
Improve and enrich your own first party data asset by collecting data from your audience with our innovative ad technology.
Import YouGov data to your environment using a deterministic match to open-up a wide range of use cases, including further insight to audience targeting and the next best action for your consumers.
Build out your first party data asset with new consumers that want your products.