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Media & content insights

Leverage media insights to create tailored messaging for your audience. Build data-driven campaigns that drive engagement and deliver meaningful results.

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REPORT
Understanding the evolving media landscape in the UK
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Download our latest report to explore the shifts in the media habits of UK consumers over the last four years and to reveal their attitudes towards advertising.

Utilising YouGov Profiles and YouGov BrandIndex the report uncovers:

  • Media channel consumption rates
  • Impact of advertising channels by generation
  • The rise of video content
  • Appetites for on-demand
  • And much more!
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Unrivaled data and media insights helping companies perform their best work

From tracking campaign and brand health to unlocking an understanding of true streaming platform performance - tap into the freshest, living data to uncover a deeper, more accurate view of your audience

Unrivaled media insights

YouGov has over 15 years of living consumer intelligence on the media & content sector. Exceed the challenging demands of consumers and take your business strategy to the next level by exploring our latest media industry trends below.

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