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The global media landscape – what does the future hold?
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What does the future hold for the global media?

Discover changes in media consumption, attitudes to sustainability and media loyalty challenges across global markets.

Understanding how media behaviour has changed during the last 12 months and what the future media landscape might look like in 2023, investigating which media activities consumers are planning to stick with, and which they expect to do more of.

A guide for marketers and advertisers in connecting with global audiences in the future, explore attitudes to sustainability in advertising and more.

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YouGov has over 15 years of living consumer intelligence on the media & content sector. Exceed the challenging demands of consumers and take your business strategy to the next level by exploring our latest industry insights below.

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"Being able to tap into YouGov’s suite of products allowed us to evaluate and directly attribute the increase in brand awareness for Coors Banquet... using YouGov BrandIndex for brand health tracking, combined with YouGov Profiles"

Matt Slater, Senior Manager, Marketing Insights at Molson Coors