Stream
Unlock an understanding of true streaming performance, benchmarking competitors and verifying potential platform growth. Create never-before seen metrics by combining verified cross-platform SVOD viewership data with thousands of surveyed demographic and behavioral attributes.
Stay on the pulse
Understand what users stream, when – from people who listen to rock music on a Tuesday to those who have re-watched Emily in Paris.
Backed by 160,000 activated accounts and the ability to connect to YouGov’s panel of 26 million+ registered members, you can:
- Monitor streaming behavior, season retention trends and episodic drop-off rates by cross-referencing audience viewership between different services.
- Enhance self-reported survey data with verified user actions and easily segment for granular consumer-level intelligence.
- Drill down and target your advertising on a one-to-one level, with unrivalled seed marketing opportunities.
- Target and re-contact specific respondents to get a deeper understanding of their actions and attitudes.
- Benchmark and compare all titles to each other, across broadcast, linear and cable formats.
Next-level streaming intelligence
Zero-party data
Data collected is not self-reported but verified via a double opt-in consent – going above and beyond GDPR/CCPA requirements
Cross platform, cross device
Understand overlapping content demand across demographic groups with data from major platforms, including Netflix, Amazon Prime, Video, Paramount+, Hulu, Disney+, AppleTV+ and YouTube
Unique metrics
From binge rate to share of audience, converted to platform, season retention rates, time-based metrics, and platform affinities – we have it all