YouGov’s UK soft drink rankings 2025 explores the current state of the beverage market, uncovering which brands are top of mind for British consumers in a category defined by loyalty, lifestyle, and rapid innovation.
- Which soft drink brands are gaining ground with UK consumers?
- How does brand consideration differ across still and carbonated soft drink categories?
- What brands are women more likely to be caught drinking than men?
- Which beverage types are most sipped upon by Gen Z, Millennials, Gen X, and Boomers—and what are the biggest opportunities to break through?