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From tires to tools: How US consumers shop for auto parts today

How US consumers buy auto parts today: New YouGov data reveals top purchases, shopping channels, and age-based differences in research and decision-making.

2025-04-09

Retailer Leaflets: A Deepdive in Their Impact and the Wishes of Shoppers

The objective of this multiclient report is to map out what shoppers think of Retailer Leaflets, how they use them, what their wishes are and to which extend they influence their buying behaviour.

What Do American Moms Want for Mother’s Day in 2025?

With Mother’s Day just around the corner, many Americans are asking the annual question: What do moms actually want? YouGov’s latest survey reveals updated insights into how American mothers wish to spend their special day—and what gifts will bring the most joy.

A deep dive into British customer service preferences

When Britons want to contact a business, they want to do it by phone or email. Despite the expansion of digital tools like chatbots and mobile apps, few would use them if they had the choice. New data from YouGov Profiles and a YouGov Surveys: Serviced sheds light on how Britons navigate customer service, which sectors are getting it right, and which consumers are most satisfied with their experiences. From age and income differences to standout industries, the results reveal a nuanced picture of customer expectations in 2025.

What’s driving interest in niche tourism? New data from YouGov explores traveler motivations

New YouGov data reveals rising interest in niche tourism, with food, culture, and adventure leading the way. Discover what’s driving traveler curiosity—and how brands can close the gap between interest and action.

Singaporeans start defining their voting choices ahead of upcoming General Elections

63% decided voters in Singapore say they will vote for PAP if elections were held tomorrow

Emirates, Qatar Airways and Virgin Atlantic top in-flight food and drink ratings among UK travellers

As airlines compete not only on routes and rewards but also on the in-flight experience, new data from YouGov Surveys: Self-serve reveals how airlines stack up when it comes to onboard snacks, drinks, and meals. The survey polled 1495 Britons who have flown with the nine most popular airlines in the country, and shows Emirates and Qatar Airways finding their way to British fliers’ hearts through their stomachs.

2025-04-07

UK Phishing fears in the AI era

Exploring phishing awareness and concern across generations, consumer expectations and what works best when it comes to consumer education.

2025-04-07

Indian cricket fandom report 2025

YouGov’s latest report uncovers how cricket fandom has changed from 2023 to 2024, exploring the attitudes, behaviors, and brand preferences of Indian fans.

How often do Americans use streaming subscriptions?

YouGov research data reveals viewing habits by age across Netflix, Hulu, Disney+, and Prime Video.

Theme parks in Britain – Who’s going and how often?

Theme parks attract families with young kids but most Brits visit rarely or not at all, new data shows.

What’s behind the rise of duped makeup products?

Beauty dupes are booming especially among Gen Z. New data shows what’s driving the trend.

Most UK adults prefer glasses over contact lenses – Here’s why

New research data reveals comfort, ease, and safety lead the way in eyewear preferences.

How many apps do Americans download?

YouGov research data reveals how many apps Americans download to their smartphones, and which app categories are most popular by generation.

Who’s really buying the tech at home? Research shows it depends on income, gender and household size

New data reveals how income, gender & family structure shape who buys household electronics.

What kind of Americans own stocks – and how do they handle volatility?

Who owns stocks in the US and how do they handle market volatility? New research data reveals key insights.

Shoppers in Central and Eastern Europe: Don’t miss out on them!

The Central and Eastern Europe (CEE) region, with over 140 million people and 50 million households, is a key player in the FMCG market, generating around 130 billion Euros in 2024.

2025-04-03

UK retail store closures climb but in-person shopping still holds appeal in key categories

UK store closures are rising in 2025, but most consumers still shop in-person, especially for food, furniture, and home goods.

2025-04-03