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article
Online vs offline - How consumers across markets buy books
Do readers prefer the leisurely experience of browsing through bookshelves in a store or would they rather opt for the efficiency of online book shopping?
2024-09-06
article
Are Americans more likely to book travel early on or last-minute? US travel booking trends explained
A significant portion of US summer travelers (46%) booked their hotel and flights 1-3 months before departure and 26% made their bookings less than a month before their trip.
2024-09-05
article
August UK Advertisers of the month: Samsung, Nike and Yorkshire Tea
According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, Samsung registered the biggest increase in Advertising Awareness for August 2024 of all brands YouGov tracks in the UK.
2024-09-05
report
Building Indonesia's EV future
Our new infographic is packed with insights that'll give you the inside track on everything from ownership trends to the factors driving EV adoption.
2024-09-05
article
[Webinar] Bring AI into your insights: Balancing innovation & integrity
Webinar delving into AI's impact on market research—exploring tools, ethics, and future trends with industry experts on September 24, at 2 PM ET. Register today
2024-09-04
report
APAC Personal care rankings 2024
This report spotlights the top 10 personal care brands that are captivating eco-conscious consumers across Australia, Indonesia, Malaysia, and Singapore.
2024-09-04
article
BMW, Airbnb and Air Canada: Canada Advertisers of the Month for August 2024
BMW ended July with 5.8% Ad Awareness, meaning that a little more than one in twenty Canadians had seen an ad for the carmaker in the preceding fortnight. By the end of August, that had risen to 10.5%, nearly doubling. This is likely partly due to promotions of all-electric models, such as the i4 Gran Coupé and the luxury sedan i7.
2024-09-03
article
Entry fees for cities could deter Americans, especially those who don’t travel
This spring Venice introduced a controversial entrance fee for day-tripping tourists. Authorities say the charge is aimed at protecting the famous lagoon city from “excessive tourism”, but many locals are sceptical that it will have much effect. We asked potential tourists whether an entrance fee would deter them from visiting a city. YouGov Surveys: Serviced data suggests that even a small fee could be an effective deterrent for some. Two in five respondents (42%) evince a strong aversion to entry fees, saying they would be “much less likely” to visit any city that charged one and 17% say they would be “somewhat less likely”. This means that nearly six in ten (59%) say they are less likely to visit.
2024-09-03
report
US bipartisan brands report 2024
Based on consumer research surveys, this report identifies the brands preferred by conservatives and liberals, and brands that have found bipartisan support.
2024-09-03
article
Unpacking the Kidult phenomenon: Insights from a YouGov Behavioral report
According to the report, the average age of individuals engaging with popular Kidult brands online is 36.7 years, with the majority of this audience skewing female.
2024-09-03
report
Click vs brick: Grocery shopping trends in Singapore
Cracking the code on Singapore's grocery landscape? Our latest report spills the tea on everything from shopping habits to product preferences.
2024-09-03
case study
How Visa understood consumer sentiment with YouGov
Discover how Visa used YouGov’s survey solutions to quickly gather data across 14 APAC markets, driving strategic decisions and maintaining market leadership.
2024-09-02
article
UK’s biggest brand movers (August 2024): Amazon Primed for success
A look at the brands that registered the most upticks among consumers in the UK.
2024-09-02
article
Amazon Prime Day 2024 boosts growth despite increased competition
Amazon Prime Day 2024 drives record Ad Awareness and Customer Consideration, leveraging targeted ads and resilient brand strategy to outpace growing competition.
2024-08-30
report
Canada alcohol rankings report 2024
Exploring the top beer and spirit brands in Canada based on consideration.
2024-08-29
article
Is British Airways’ period drama safety video winning over UK consumers?
The British Airways safety video resonated well with most respondents. Roughly two-thirds of respondents (64%) liked it overall, with a third liking it a lot (35%).
2024-08-29
article
Are Aussie coffee drinking habits changing in the face of rising prices?
Coffee is having a moment in Australia and at YouGov we're exploring consumers' coffee drinking habits and whether they've been impacted by rising prices.
2024-08-29
article
Are Americans ready to repurpose? Insights into consumers’ retail take-back participation
Adults aged 35-54 are the most likely to view take-back schemes as a way to reduce waste, with 51% holding this view, compared to 43% of those aged 55 and above. While 46% of 18-34-year-olds are interested in the potential benefit of reducing waste, discounts or rewards (36%) are also high on their list.
2024-08-29
article
67% of Australians would vote for Kamala Harris for President
Two Party remains tied 50% Labor – 50% Coalition
2024-08-29
report
YouGov Australia beer rankings 2024
Our latest YouGov BrandIndex report provides a comprehensive ranking of the most considered beer brands in Australia.
2024-08-29