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article
Holiday drinking: Most popular alcohol choices and top buzzing brands in the UK
Uncover the UK’s favourite holiday drinks and top-performing alcohol brands. With Guinness and Baileys leading purchase intent, explore shifting consumption trends and brand buzz this festive season.
2024-12-06
article
Health, finances and fitness: Key themes for 2025 New Year’s Resolutions
Discover Brits’ 2025 New Year’s resolutions, from health and fitness to finances and mental well-being. Learn who’s setting goals, what they’re focusing on, and which resolutions are toughest to keep. Insights for marketers and brands to shape the year ahead.
2024-12-06
article
Holiday meals on a budget: Insights into Americans' spending habits
Explore how inflation shapes Americans' holiday meal spending habits, with insights into cost-cutting strategies, grocery budgeting, and Walmart's inflation-free holiday meal offer. Learn how income levels impact food spending choices this festive season.
2024-12-06
article
UK’s favourite chocolates—who’s winning and losing?
Discover how the UK’s favourite festive chocolates like Ferrero Rocher, Quality Street, and Cadbury Heroes are performing in consumer perceptions over five years. Explore trends in value, quality, and purchase consideration for your holiday favourites.
2024-12-06
article
Top destinations and vacation types for high-income travellers in Britain
Discover the travel trends of high-income Britons: Preferred luxury accommodations, top destinations like Europe and the US, and popular vacation types ranging from city breaks to cultural adventures. Insights reveal how this affluent group balances indulgence with practicality in their travel choices.
2024-12-06
article
Jaguar’s brand reset has got UK talking, and Consideration has ticked up
Jaguar's bold brand reset sparks UK Buzz, boosting Consideration and highlighting strong EV interest among potential buyers as the carmaker transitions to electric-only.
2024-12-05
article
Crypto interest grows post-election, but skepticism remains high
Crypto interest rises after Trump’s win, with 38% likely to use it, but skepticism about its long-term viability remains.
2024-12-05
article
Podcasts emerge as key platforms for political engagement in 2024 US presidential election
Explore how rising podcast listenership played a role with the 2024 U.S. election.
2024-12-05
article
33% of Britons purchase advent calendars every year...who buys what, why and when?
Explore the evolving world of advent calendars in the UK: From chocolate to luxury items, discover who buys them, why they’re popular, spending habits, and the growing trend of early and online shopping. Insights from YouGov’s survey reveal the diverse preferences shaping this festive tradition.
2024-12-05
article
Understanding American consumers’ interest and concerns in DNA testing
Explore DNA testing interests, top test types, and key consumer concerns like privacy, cost, and accuracy.
2024-12-05
article
Do celebrity endorsements drive sustainable beauty purchases?
Explore how celebrity endorsements impact sustainable beauty purchases, with insights from a YouGov survey on consumer preferences.
2024-12-05
article
81% prefer Arco for low fuel prices, while 55% choose Chevron for safety
Discover what drives Americans to gas stations. From Arco's low fuel prices (81%) to Chevron's focus on safety (55%), explore consumer preferences, spending habits, and the key factors influencing brand loyalty in this comprehensive analysis.
2024-12-05
report
Rising Above: How leading brands weather the storm
This free report offers a glimpse into European FMCG shopper preferences, showcasing brands that have made it into individual baskets the most during another year of economic instability across Europe.
2024-12-05
article
Who attends brand-sponsored events and what holds others back?
Insights into who attends brand-sponsored events, preferences for non-traditional ads, and barriers to participation.
2024-12-05
article
Understanding the use of mobile payment apps among American consumers
Discover US mobile payment trends, top apps, and key factors driving adoption, from ease of use to security and rewards.
2024-12-05
article
5 key UK Christmas shopping trends for 2024
Survey reveals UK Christmas shopping trends – online dominates, budgets tighten, and affordability is a top concern.
2024-12-04
article
An insight into the fans of the most popular NASCAR teams
Discover NASCAR’s top teams and their fan dynamics, from demographics to sponsorship impact. See how Hendrick, Gibbs, and Penske connect with fans and drive brand engagement.
2024-12-04
article
Will AI Make Its Way Into NFL Play Calling? [Op-ed]
Will we see AI make its way into NFL play calling, and what would that look like? Analyzing NFL fan sentiment on AI inside and outside of the game.
2024-12-03
article
The football fans who buy replica shirts
YouGov deep dives into the football fans who buy replica shirts.
2024-12-03
article
iPhone 16 ban strengthens Samsung’s market position among Indonesians
YouGov BrandIndex data shows how the ban is shaping consumer preferences and brand dynamics in the market
2024-12-03