Canada’s Advertisers of the Month for April, 2025: RONA, Ford, and IKEA
RONA leads with a rise in Ad Awareness from 5.0% to 11.2%, an increase of 6.2 percentage points. This surge may be linked to RONA’s “Half-Ass” campaign, which humorously emphasizes the importance of quality workmanship. The campaign introduces a fictional character named “Half-Ass” to highlight the consequences of subpar DIY efforts. The launch of the 2025 “Build from the Heart” initiative, supporting seven Canadian non-profit organizations with renovation projects, may have further boosted the brand’s visibility.
2025-05-13