Search through the website content | YouGov for business

Results found: 8747Search or use filters

Filter results:

Types

All

Sectors

All

Regions

All

Date

Any time

article
June UK Advertisers of the month: WhatsApp, Head & Shoulders and Oral-B
WhatsApp, Head & Shoulders, and Oral-B led UK Ad Awareness growth in June 2025, according to YouGov BrandIndex data.
2025-07-10
report
YouGov's Most Recommended Brands 2025
YouGov's latest report reveals the world’s most recommended consumer brands, based on over 1 million customer interviews across 28 markets.
2025-07-09
article
Golf travelers: Who they are and how they move
Golf travelers skew male (71%) and tend to be older: 35% are Baby Boomers, compared to 27% of all U.S. adults. Millennials (27%) and Gen Zers (14%) are represented in similar proportions to the general population, while Generation X is slightly underrepresented (22% vs. 26%). They’re also wealthier than the general population.
2025-07-08
article
How Londoners’ fashion preferences stand out from—and align with—the UK
London is not the UK. The capital has its own patterns of speech and life. But how different is it when it comes to shopping? Which high street brands are tops in London and in the rest of the country? To find out, we compared data from our daily brand tracking tool, YouGov BrandIndex, on clothing brand consideration among Londoners and the general UK population.
2025-07-08
article
Would Americans rather own a bitcoin or gold bar? [Reality checks ft. Sandy Kaul]
The fifth episode of Reality checks with Brian Reitz features Sandy Kaul, Head of Innovation at Franklin Templeton, testing America's appetite for cryptocurrency.
2025-07-07
article
Canada Advertisers of the Month for June: Dairy Queen, DoorDash, and Trivago
Dairy Queen, DoorDash & Trivago lead Canada’s June Ad Awareness gains, per YouGov BrandIndex data.
2025-07-04
article
Baby Boomers lead use of car-hailing services in India, younger users opt for bikes
New data reveals shifting trends in ride-hailing habits across age, region, and gender
2025-07-03
report
Less noise, more choice: what drove FMCG decisions in 2024
Discover which FMCG brands won over European shoppers in 2024. The Brand Footprint Europe 2025 report reveals key trends, and what truly drove consumer choice.
2025-07-02
article
Brands with the biggest Word of Mouth surge in India: May 2025
Check out the top 10 brands with increase in word-of-mouth scores in India, based on YouGov BrandIndex data from May 2025.
2025-07-02
article
UAE & KSA brands with the biggest Word of Mouth surge: May 2025
Check out the top 10 brands with increase in word-of-mouth scores in the UAE and KSA, based on YouGov BrandIndex data from May 2025.
2025-07-02
article
Performance Sport and Lifestyle Fashion Are Converging in Real Time – And Fans Are Watching
Tennis is at the centre of fashion’s sport-style crossover, with Coco Gauff and New Balance showing how athlete branding can drive Buzz.
2025-07-01
article
British business leaders on their companies’ PR efforts
We asked British business leaders for their thoughts on PR. Here's what we found.
2025-07-01
article
Conscious consumption: How Nordic shoppers are reshaping markets
Nordic consumers towards supporting local and national products, as they make conscious choices that reflect deeper values and concerns.
2025-07-01
article
PayPal users in the U.S.: International money transfer insights
PayPal users in the U.S.: International money transfer insights
2025-07-01
article
Singaporeans brace for challenging times ahead: Recession fears, rising costs, and shifting spending priorities
Dining out drops, savings rise as Singaporeans shift spending amidst rising cost of living
2025-07-01
article
Are Americans proudest of their country, state, or hometown?
A survey of 5,000+ Americans reveals that people in the U.S. feel a stronger connection to their immediate communities than the broader national identity.
2025-06-30
article
How Americans are celebrating July 4th this year and what will be on the grill
As July 4th nears, 49% of Americans plan to celebrate—with fireworks, cookouts, and time with loved ones topping the list. Discover how excitement for Independence Day varies by age, region, and family life.
2025-06-30
article
Is Britain still a tea-drinking nation?
Explore how tea and coffee consumption varies across age groups, what types of drinks are preferred, and how daily tea drinkers evaluate leading brands.
2025-06-30
article
The insurance loyalty illusion – Why customers stick with brands they don’t like
Many dissatisfied insurance customers stay put. New data reveals why and what that means for brands.
2025-06-30
article
Inside the minds of Gen Z and Millennial investors in the US
How Gen Z and Millennial investors are reshaping financial services with digital habits and values-driven priorities.
2025-06-30