The brands whose ad campaigns won them the most attention during Xmas 2024.
Check out the top 10 brands with increase in word-of-mouth scores in India, based on YouGov BrandIndex data from December 2024.
Check out the top 10 brands with increase in word-of-mouth scores in the UAE and KSA, based on YouGov BrandIndex data from December 2024.
Discover how Tesla, Toyota, and Honda lead EV satisfaction rankings, with insights from YouGov CategoryView consumer data.
A lot happened in the world of banking and finance in 2024 - here's our roundup of what we covered.
Explore how UnitedHealthcare’s brand perception shifted after the assassination of CEO Brian Thompson. Using YouGov BrandIndex data, we analyze changes in consumer sentiment, from brand health scores to awareness and consideration metrics.
Discover oral care habits, brushing frequency, dental issues, and product preferences based on Profiles research data.
Discover how Telegram's growing user base makes it a compelling platform for advertisers in 2025.
Discover how Americans feel about time spent on social media, with insights into age, gender, platform usage.
Discover 2024 drinking habits, non-alcoholic beverage trends, and how many Americans plan to abstain from alcohol this January.
In 2024, AI was poised to change how Americans travel. However, why they travel is familiar. Relaxation (54%) and adventure (39%) were the top reasons among Americans. Our data shows that 42% of travelers have either already welcomed AI into their travel plans or are curious enough to give it a try. While new technologies may be spreading, human interaction remains a key factor in travel decisions.
As we close another eventful year, 2024 has brought significant shifts across various consumer industries, reflecting changing preferences and the evolving landscape of consumer behavior.
Explore how Tesla and BYD stack up in the UK EV market with insights on brand perception, demographics, and consumer considerations shaping their strategies.
Discover how Allstate's targeted sponsorships in college football drive higher brand consideration among passionate sports fans.
Explore how UK travel brands like Booking.com, TUI, and Jet2holidays guide consumers from awareness to sales.
Explore Ad Awareness growth, Buzz scores, and Word-of-Mouth trends, highlighting how leading companies like easyJet holidays, Booking.com, and TUI are captivating holidaymakers in 2025.
UK QSRs see declining Value scores amid rising food prices but growing consumer Consideration. Explore trends, comparisons with casual dining, and top QSR rankings.
Explore how Brits view CES 2025 innovations like AI washing machines, robot vacuums, and roll-up laptops, plus insights on their familiarity and interest in the event.
Samsung targets gamers with premium features like high refresh rates and AMOLED displays. Explore how it fares in gamer perception, preferences, and market success.
Stellantis brands in the UK: See how Vauxhall, Abarth, Jeep, and more perform on Impression, Quality, Value, and Reputation compared to the industry average.