Can JCPenney turn heads again? A look at its “Yes, JCPenney” campaign
JCPenney has had a rough few years. Once a staple of American shopping malls, the chain has faced shrinking sales, shuttered locations, and changing shopper habits. But this spring, the brand launched a bold new marketing push aimed at turning things around. The “Yes, JCPenney” campaign hit airwaves, billboards, and social feeds in April. And early data suggests it might be making a dent.
2025-06-18