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article
abrdn re-rebrands to aberdeen - but what do people think of the change?
The vowels are back as the investment firm changes its name again.
2025-03-20
article
The impact of image order and respondent instructions on subjective image ratings
This experiment explores if the order that images are presented and whether instructions are provided can impact ratings when respondents are asked to evaluate images.
2025-03-19
article
Best grocery stores in America: 2025 YouGov rankings revealed
Discover the top grocery stores in America with YouGov’s 2025 rankings. See which brands lead in consumer preference, with Walmart taking the top spot, followed by Target, Aldi, and more. Explore key trends in grocery shopping behavior across demographics.
2025-03-19
article
Two in five football fans would subscribe to “Premflix”
Looking at appetite to sign up to a Premier League subscription service among football fans.
2025-03-19
article
After a shaky start to the year, consumer confidence bounced back in February 2025
Consumer confidence rebounded in February 2025.
2025-03-19
article
Topshop teases a possible high street return – but do the public actually want it back?
Topshop and Topman might be coming back. Will the public welcome their return?
2025-03-19
article
Panda is the top performing grocery store in Saudi Arabia, leading on brand consideration and quality
YouGov BrandIndex data reveals the top-performing grocery stores that are resonating with consumers in the Kingdom of Saudi Arabia
2025-03-19
article
UK supermarket rankings 2025: Which brands are winning over shoppers?
Discover the top UK supermarkets of 2025 in YouGov’s latest rankings. See which brands lead in consumer consideration, who’s gaining traction, and how demographic trends shape shopping preferences.
2025-03-18
report
KSA grocery store rankings 2025
YouGov’s latest report reveals the grocery store brands that are most considered, best perceived, and gaining momentum among Saudi consumers.
2025-03-18
article
UK Biggest Brand Movers - March 2025
See the top 10 brands that have recently registered statistically significant increases in consumer perception.
2025-03-18
report
UK supermarket rankings 2025
Exploring consumer sentiment towards grocery stores and the supermarket brands that continue to battle for share of wallets regionally and nationally.
2025-03-18
report
Hong Kong grocery store rankings 2025
Exploring consumer sentiment towards grocery stores and the supermarket brands that continue to battle for share of wallets regionally and nationally.
2025-03-18
report
Thailand grocery store rankings 2025
Exploring consumer sentiment towards grocery stores and the supermarket brands that continue to battle for share of wallets regionally and nationally.
2025-03-18
article
Consumer buying preferences for vehicles in Britain: Key insights from YouGov CategoryView
Examining consumer vehicle preferences in Britain, with younger buyers favouring used cars, income impacting choices, and EV interest growing among new car buyers.
2025-03-17
article
Which car brands do Americans want to drive and trust for longevity?
Which car brands do Americans want to drive and trust for longevity? YouGov’s Automotive CategoryView reveals consumer preferences, ranking Toyota, Honda, and Ford among the most desired and trusted brands.
2025-03-17
report
US grocery store brand rankings 2025
Exploring consumer sentiment towards grocery stores and the supermarket brands that continue to battle for share of wallets regionally and nationally.
2025-03-17
article
Can Poundland bounce back, or will shoppers look elsewhere?
Poundland’s Value score is dropping - can its new strategy win back shoppers, or will they turn to stronger competitors?
2025-03-17
article
Big chains vs local favourites: Where Britons get their fast-food fix
Britain’s fast food preferences are split between big chains and local outlets, with choices driven by convenience, quality, and food type. See how tastes differ.
2025-03-17
article
Singapore Advertisers of the Month for Feb 2025 – Samsung, Nissin and Oreo
Samsung, Nissin & Oreo led Singapore’s Ad Awareness in Feb 2025, with standout campaigns driving consumer engagement.
2025-03-17
report
Sweden grocery store brand rankings 2025
YouGov’s Swedish grocery store brand rankings 2025: Who's winning on value, quality and consideration?
2025-03-17