![[Webinar] Unlocking survey insights: A hands-on guide to audience building](https://ygo-assets-websites-editorial-emea.yougov.net/images/2_MqKeoyw.original.jpg)
[Webinar] Unlocking survey insights: A hands-on guide to audience building
YouGov - May 17th, 2024
Check out our latest insights-packed webinar featuring Mark Bridgens, Product Director of YouGov Platform and Anna Murphy, VP Product Manager of YouGov Data Products.
Powered by our market-leading panel, YouGov Surveys: Self-serve allows you to survey hard-to-reach audiences quickly and deliver results you can trust. However, to leverage its full potential, it’s crucial to understand how to optimise its audience building capabilities.
What will you learn?
- The importance of audience building in survey research.
- How to define your audience, no matter how niche.
- How to make the most of our audience variables.
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