Britons prefer offline medicine purchase, but online buyers are open to quick delivery

Consumers can now choose between buying from physical pharmacies or online platforms, with the added convenience of quick delivery services, which offer deliveries in under an hour for an additional fee. This begs the question: What do Britons prefer?

A recent YouGov survey conducted among British adults focuses on consumer preferences when it comes to purchasing medicines and their attitudes toward quick delivery services.

Polling data shows that more than two-thirds of respondents (69%) say they prefer purchasing their medicines in-store, highlighting a strong trust in the tried-and-tested method. In contrast, a fifth of Britons surveyed (19%) say they prefer buying their medicines online.

Among those who do opt for online purchases, a significant portion is open to quick delivery services. According to the research, 36% of those who prefer buying medicines online say they would consider using quick delivery options, which deliver products in under an hour for an additional charge. 

Gender differences emerge in this regard, with women showing a greater inclination towards quick delivery services for medicines (41%), compared to 31% of men.

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