The presence of AI in current affairs and political discussions has increased over the last few years, but how does the public feel towards it and how it might impact their everyday lives in the future?
Download our latest report to explore the perception and nuances in public sentiment towards AI, focusing on its impact in areas the public interact with every day.
Utilising YouGov Custom Research, an online survey of 5,128 UK adults was conducted to uncover:
YouGov/Cebr consumer confidence index registers biggest drop in retrospective business activity measures since the start of the pandemic
UK retail trends and insights – A comprehensive overview for 2024
US health and wellness trends - A comprehensive overview for 2024
How do scale ceilings affect “compensation demand” survey responses?
Does exposure to political content drive survey satisficing?
Comparing slider scales to textboxes for survey responses
Exploring alternatives to Likert scale survey questions
Concerns rise over ticket scalping and dynamic pricing for live events in the UK
AI integration into products has a no major impact on two in five consumers’ purchasing decisions
Where are viewers most likely to notice promotional campaigns for new movies?
To trust or not to trust - Consumers trust German products the most, Chinese ones the least
Vacation spending - food, accommodations take priority over shopping, transport
Has public perception of generative AI shifted?
Online vs. offline: How do US consumers purchase medicines
Britons prefer offline medicine purchase, but online buyers are open to quick delivery
Decoding the metaverse - A multi-market exploration of knowledge and excitement
From groceries to clothes - Items consumers would consider quick delivery services for
Why we pirate - The extent and motivations of illegal content consumption
Online vs offline - How consumers across markets buy books
The impact of question format on knowledge about politics and government
How does question order impact survey responses?
The impact of grid format questions on survey responses
Methodology matters: How researchers can get involved
Money matters - Are social media influencers useful sources of information on finance?
Does diversity and inclusion in products, staff or advertising impact buyers’ purchase decisions?
Do users find information from social media tech influencers helpful? Nearly three in five do
Do social media users find fitness and exercise advice by influencers on these platforms useful?
Information on social media - How useful is influencer advice on travel and media?
Would people be interested to watch AI-generated musicians live in concert?
From kitchen to closet - nearly three in five users find fashion and food influencer advice helpful
What do mobile users look for in a new network?