April 16th, 2024, Samuel Tan
APAC Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics across a selection of Asia-Pacific markets. These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month – ranging from aided brand awareness and corporate reputation, to purchase consideration and customer satisfaction. The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
Australia: Booking.com in pole position following popular F1 race
Booking.com is Australia’s Biggest Brand Mover for March.
The online travel agency made gains in 10 out of 13 BrandIndex metrics, in the Media and Communication category (Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz), Brand Perception category (General Impression, Corporate Reputation, Customer Satisfaction, Recommendation) and Purchase Funnel category (Consideration, Purchase Intent).
The 2024 Australia Grand Prix, held in Melbourne from 22-24 March, attracted record crowds of more than 440,000 – and a surge in travel accommodation bookings from online platforms such as Booking.com.
Häagen-Dazs is the runner-up, with the ice cream brand scoring upticks in ten metrics across the Media and Communication, Brand Perception and Purchase Funnel categories. X (previously Twitter) takes third place, with the social media company also seeing improvements in six metrics across all three categories.
OTT streaming video platform Amazon Prime and sports apparel brand Adidas round out the top five, making gains in five metrics each.
Singapore: The Straits Times wins hearts with Singaporean of the Year award
The Straits Times is Singapore’s Biggest Brand Mover for March.
The newspaper made gains in five out of 13 BrandIndex metrics, in the Media and Communication category (Buzz), Brand Perception category (Recommendation) and Purchase Funnel category (Consideration, Purchase Intent, Current Customer).
The national daily recently organised the ninth edition of the Singaporean of the Year award, which recognises “a Singaporean individual or group that has made significant contributions to society”, with the support of official partners UBS Singapore, Singapore Airlines and Millennium Hotels and Resorts. This year’s award recognised Ronita Paul and Geraldine Lee – founders of Arc Children’s daycare centre for kids with critical illnesses – who received the award from Singapore President Tharman Shanmugaratnam.
Wikipedia is the runner-up, with the online encyclopaedia scoring upticks in five metrics across the Brand Perception and Purchase Funnel categories. FairPrice takes third place, with the supermarket chain seeing improvements in four metrics across the two categories as well.
Glico-owned biscuit brand Pocky and PepsiCo-owned potato snack brand Lay’s round out the top five, making gains in four metrics each.
Thailand: Nissin blazes a path to top of table with spicy hot flavours
Nissin is Thailand’s Biggest Brand Mover for March.
The instant noodle brand made gains in nine out of 13 BrandIndex metrics, in the Media and Communication category (Ad Awareness, WOM Exposure), Brand Perception category (General Impression, Value, Corporate Reputation, Recommendation, Quality) and Purchase Funnel category (Consideration, Current Customer).
Nissin recently promoted a number of its spicy noodle flavours on its social media channels, such as its Korean chili cheese chicken and chili lobster bag noodles and Korean chili volcano cup noodles.
TRUE l dtac is the runner-up, with the telco scoring upticks in eight metrics across the Media and Communication, Brand Perception and Purchase Funnel categories. Colgate Plax takes third place, with the mouthwash brand seeing improvements in even metrics across all three categories as well.
Packaged food brand Quick and Lion-corporation’s mouthwash brand Systema round out the top five, making gains in six metrics each.
Was your brand one of APAC’s Biggest Movers in March?
Uncover the other brands that were among the top ten in Australia, Hong Kong, Singapore and Thailand by requesting your free copy of YouGov’s APAC Biggest Brand Movers Report for March 2024 here.
Wonder who are the Biggest Brand Movers in other APAC markets – including China, Indonesia, Japan, Malaysia, Philippines and Vietnam? Contact us and sign up for a free brand health check today!
Methodology
Biggest Brand Movers for March 2024 ranked brands according to the number of statistically significant score increases they achieved across the following BrandIndex metrics, between February and March 2024.
Media and Communication Metrics
- Aided Brand Awareness – Whether or not a consumer has ever heard of a brand
- Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks
- Word of Mouth Exposure – Whether a consumer has talked about a brand with family or friends in the past two weeks
- Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)
Brand Perception Metrics
- General Impression – Whether a consumer has a positive or negative impression of a brand
- Customer Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand
- Quality – Whether a consumer considers a brand to represent good or poor quality
- Value – Whether a consumer considers a brand to represent good or poor value for money
- Recommendation – Whether a consumer would recommend a brand to a friend or colleague or not
- Corporate Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand
Purchase Funnel Metrics
- Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product
- Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product
- Current Customer – Whether a consumer has purchased a given product or not within a specified period of time