UAE’s February Advertiser of the Month: Which brands made it to the top?
March 8th, 2024, Kineree Shah

UAE’s February Advertiser of the Month: Which brands made it to the top?

Apple saw the largest growth this month in terms of Ad Awareness in the UAE, followed by Colgate at number two and Samsung Galaxy in third place. According to YouGov BrandIndex data, which tracks brand perception on a daily basis, these three brands saw the highest increase in Ad Awareness during February, making them our top three Advertisers of the Month in the UAE.

The Ad Awareness question asks consumers if they have seen an advertisement for a brand in the previous two weeks, and the difference in scores (highest vs lowest) for the month determines our Advertisers of the Month.

Apple launched Apple Vision Pro on February 2. Yet to be released in the UAE, this mixed reality headset is the brand’s first new major product category since the release of the Apple Watch in 2015. YouGov BrandIndex shows Apple’s Ad Awareness metric rose by 9.3percentage points from 51.4% on January 30 to 60.7% on February 25.

On second place Colgate saw a rise of 9.1 percentage points in its Ad Awareness score from 24.4% on January 26 to 33.5% on February 19.

Ranking third on our list is Samsung Galaxy which had an increase of 8.6 percentage points in Ad Awareness from 46.3% on January 26 to 55% on February 21. The brand launched Galaxy S24, Galaxy S24 Plus, and Galaxy S24 Ultra phones during the company's Unpacked event at the end of January. Additionally, its Galaxy S24 Ultra Official Film video received more than 30 million views on YouTube.

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Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” Data from surveys of adults aged 18 years and above residing in the UAE from 26 January to 25 February 2024. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex