May 15th, 2023, YouGov
US dog ownership has surged in the past three years, with 56% of Americans now saying they have a dog in their household.
As pet care and pet supply companies compete for this growing market, understanding who dog owners are, how they shop and the impact the economy is having on their spending will be critical in earning long-term brand loyalty.
Download YouGov’s dog-ownership report to learn:
- Who, exactly, owns dogs in 2023, and what breeds are most popular?
- How are dog owners’ finances amid rising inflation?
- Where are they buying pet care products?
- And how loyal are they as customers?