February 1st, 2023, Janice Fernandes
The New Year brings a new set of resolutions, and goals people hope to accomplish. In this article, we get an insight into what UAE adults are most looking to improve in the year ahead and how they differ across age and gender.
Polling data shows that overall, UAE residents are the most likely of all consumers to set New Year’s resolutions. Only around one in 20 UAE consumers (4%) say they don’t plan to make any of these resolutions. In Europe and North America, that share goes up nearly six times (25% and 21%, respectively).
Overall, physical health will take priority in 2023, with 51% of global respondents saying they plan to improve their health. Consumers in the rest of the world also follow the same direction – APAC (59%), North America (52%), and Europe (46%). However, people in the UAE are more concerned about managing their money in the new year (57%), with wanting to improve their physical health (54%) and mental health (45%) rounding up the top three most likely resolutions people in the UAE plan to make this year.
Another popular resolution is spending more time with friends and family (33%). This resolution is more prevalent among older people, with over half of those aged between 45-54 years old (52%) and those over 55 (53%) identifying this as their resolution for the new year.
Over a third of UAE adults want to spend less time on their phone (35%). Women (39%) are more likely than men (33%) to say they plan to reduce the amount of time they spend on their phone. The digital detox extends to social media too, with 31% of UAE adults planning to spend less time on such platforms.
In 2023, 33% of consumers say they plan to travel more. Almost a third of consumers (29%) say they intend to make more sustainable purchases this year, and 15% intend to reduce/ stop drinking alcohol.
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Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 18 markets with sample sizes varying between 510 and 2044 for each market. All surveys were conducted online in December 2022. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples. Learn more about YouGov Surveys: Serviced.
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