April 20th, 2023, Bhawna Singh
Tata Motors has dethroned Maruti Suzuki to become the best-ranked brand in the YouGov Auto Rankings 2023 in India, with a score of 29.6 points.
YouGov BrandIndex measures the public’s perception of thousands of brands across the world daily basis. The brand rankings were compiled using Index scores, a measure of overall brand health calculated by taking the average perception of Impression, Quality, Value, Satisfaction, Recommend, and Reputation over a period of 12 months.
Last year’s topper Maruti Suzuki and second-ranked Honda moved down one place each to second (25.6) and third (24.9), respectively.
German manufacturers featured heavily in the list, with BMW taking the fourth spot (22.3), Mercedes-Benz the sixth (20.0), and Audi the seventh place (19.3).
Leading Indian auto manufacturer Mahindra & Mahindra moved up five places to come fifth (21.0) in the 2023 rankings.
Korean manufacturer Hyundai ranked eighth (19.2) while Toyota placed in ninth (17.3) in the India rankings- although the Japanese manufacturer did well across the globe making it the top-ranked global brand in YouGov’s Auto rankings 2023.
Finally, Land Rover rounded off the top ten in India, with a score of 15.0.
Download the global report here.
Methodology:
The data included in the YouGov Auto Rankings 2023 has been drawn from YouGov BrandIndex.
For the brand ranking, brands were ranked based on their ‘Index’ score. In this metric, we use an average across brand overall health, including General Impression, Satisfaction, Quality, Corporate Reputation, Value and Recommendation.
Brands were ranked by this Index score between January 1, 2022, and December 31, 2022. To determine the biggest improvers, brands were sorted by change in score between that time and the previous twelve months.
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands must have been tracked for at least six months to be included in either ranking.