Biggest Brand Movers is a quarterly feature highlighting the ten brands that have registered statistically significant growth across most brand metrics amongst Indian consumers. It is determined across 13 metrics within media consumption, brand health, and purchase intent.
In the April edition of India Biggest Brand Movers, we have compared brands' performance between Q4 2021 and Q1 2022, to investigate which brands have shown improvement across most brand metrics quarter on quarter.
Instagram has claimed the top spot in the April edition of YouGov’s Biggest Brand Movers in India with improvements across all 13 YouGov BrandIndex metrics. Amazon Prime Video, Netflix, Telegram and Coca-Cola are the next four brands with positive movement in their consumer perception across the most brand metrics.
Top 10 Biggest Brand Movers in India
(Q4 2021 vs Q1 2022) -- click to enlarge
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Methodology
Data for the Biggest Brand Movers - April edition compares statistically significant score increases across all BrandIndex metrics between Q4 2021 and Q1 2022. Brands are ranked based on the number of metrics that saw a statistically significant increase between Q4 2021 and Q1 2022. Metrics considered are:
Media Metrics
Brand Health Metrics
Purchase Funnel Metrics
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