April 12th, 2022, Samuel Tan
YouGov's APAC Quick Service Restaurants (QSR) rankings identify the top 10 casual dining brands in various Asia-Pacific markets. These are the brands that have achieved the highest average net score of six brand health metrics over the past twelve months: General Impression, Quality, Value, Corporate Reputation, Customer Satisfaction, and Recommendation. Data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
McDonald's tops YouGov’s 2022 Dining and QSR rankings in Singapore. The American hamburger restaurant's Index score of 36.8 places it well ahead of 36 other popular quick service restaurants in the market. McDonald’s also ranked first in last year’s QSR rankings (39.3), but its score has fallen by 2.5 points this year.
Din Tai Fung, which achieved an Index score of 23.7, takes the second spot. The Taiwanese dumpling and noodle restaurant clinches this high score one year after its addition to BrandIndex in 2021.
Starbucks, which achieved an Index score of 23.1, snags the third position. The American coffeehouse chain drops one place from 2021, when it was runner-up with a score of 24.5.
Subway achieved an Index score of 22.8 to come in fourth. The American sandwich restaurant drops one place from 2021, when it was third (23.1).
Burger King, which achieved an Index score of 18.7, rounds out the top five. The American hamburger restaurant also took the fifth spot last year (19.7), but its score has fallen by one point this year.
Want to see which QSR brands are among the top 10 in other APAC markets this year?
Download your free copy of the complete YouGov APAC QSR Rankings 2022 report covering: Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, Thailand here.
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Methodology: YouGov APAC QSR Rankings 2022 ranked brands according to their Index score, which is a measure of overall brand health calculated by taking the average scores of the following BrandIndex metrics: General Impression, Quality, Value, Corporate Reputation, Customer Satisfaction, and Recommendation.
The Index Rankings chart shows the brands with the highest average Index scores between 1 March 2021 and 28 February 2022 – and which have been tracked for at least 6 months. All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.