April 12th, 2022, Samuel Tan
YouGov's APAC Quick Service Restaurants (QSR) rankings identify the top 10 casual dining brands in various Asia-Pacific markets. These are the brands that have achieved the highest average net score of six brand health metrics over the past twelve months: General Impression, Quality, Value, Corporate Reputation, Customer Satisfaction, and Recommendation. Data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
Haidilao tops YouGov’s 2022 Dining and QSR rankings in China. The Chinese hotpot chain’s Index score of 26.3 places it ahead of 27 other popular quick service restaurants in the market. Haidilao also ranked first in last year’s QSR rankings, with almost the same score (26.4).
The American fried chicken brand KFC takes the second spot with an Index score of 24.5, while Starbucks clinched third place with an Index score of 22.4 this year. Both brands retained their 2021 rankings, but with a slight drop in their scores (from 26.1 and 26.0 respectively).
McDonald’s, came in fourth with an Index score of 21.4, while American pan pizza restaurant Pizza Hut scored 16.5 to round out the top five. Both brands retained their 2021 rankings, although with slightly lower scores (down from 22.4 and 18.0 respectively).
Want to see which QSR brands are among the top 10 in other APAC markets this year?
Download your free copy of the complete YouGov APAC QSR Rankings 2022 report covering: Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, Thailand here.
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Methodology: YouGov APAC QSR Rankings 2022 ranked brands according to their Index score, which is a measure of overall brand health calculated by taking the average scores of the following BrandIndex metrics: General Impression, Quality, Value, Corporate Reputation, Customer Satisfaction, and Recommendation.
The Index Rankings chart shows the brands with the highest average Index scores between 1 March 2021 and 28 February 2022 – and which have been tracked for at least 6 months. All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.