Global Best Brand Rankings 2021: US

BAND-AID tops YouGov’s Best Brand Rankings 2021: United States

A YouGov BrandIndex data analysis from speaking to thousands of Americans about how they feel about over two thousand brands has revealed BAND-AID as the best ranked brand among United States consumers.

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

BAND-AID tops the list with an overall score of 50.0

In the US, the top ranked brand was BAND-AID, with an average score of 50.0. But competition for the top spot was fierce, with Dawn coming in second with a score of 49.7. In third and fourth position were Clorox and Hershey's, with scores of 46.7 and 46.0 respectively. M&M's was next best, rounding out the top five with a score of 45.3.

Pfizer is the most improved brand in the United States

Pfizer topped the most improved brand list this year, with a meteoric rise of 12.5 points. The next two spots weren't close too close to Pfizer, but competition remained fierce, with CeraVe coming in second (up +4.4 points) and Bumble Bee occupying the third spot with an increase of 3.9 points.

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Get the free full global rankings lists, including the 10 top brands and 10 most improved brands in 20+ markets here.