September 22nd, 2021, YouGov
Marking the first in an annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, an overall measure of brand health calculated by averaging Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
This year's rankings highlight the top performing brands in Mexico for the following FMCG/CPG categories:
- Alcohol
- Personal Care
- Facial & Body Care
- Soft Drinks
- Dairy
- Snacks
To learn more about the methodolgy behind YouGov rankings, receive a free brand health check, or see how close your brand is to the top 10, get in touch.
YouGov FMCG/CPG Rankings 2021 in Mexico: Alcohol
| YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: ALCOHOL | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Don Julio | 41.4 |
2 | Baileys | 32.9 |
3 | Buchanan's | 32.4 |
4 | Johnnie Walker | 31.5 |
5 | Victoria | 30.8 |
6 | Heineken | 28.2 |
7 | Modelo Especial | 27.2 |
8 | Jack Daniel's | 25.6 |
9 | Jose Cuervo | 23.7 |
10 | Corona Extra | 23.1 |
The Top 10 Alcohol Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.
YouGov FMCG/CPG Rankings 2021 in Mexico: Personal Care
| YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: PERSONAL CARE | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Gillette | 48.6 |
2 | Oral-B | 41.5 |
3 | NIVEA | 40.2 |
4 | Rexona | 31.4 |
5 | Listerine | 30.2 |
6 | Old Spice | 20.9 |
7 | Axe | 19.8 |
8 | Garnier | 19.6 |
9 | Lady Speed Stick | 17.9 |
10 | OBAO | 14.7 |
The Top 10 Personal Care Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.
YouGov FMCG/CPG Rankings 2021 in Mexico: Facial & Body Care
| YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: FACIAL & BODY CARE | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Dove | 37.3 |
2 | NIVEA | 30.2 |
3 | Lubriderm | 26.2 |
4 | Huggies | 25 |
5 | Mennen | 23.5 |
6 | Palmolive | 23 |
7 | Johnson's Baby | 20.9 |
8 | POND's | 20.3 |
9 | L'Oréal | 19.9 |
10 | Grisi | 19.6 |
The Top 10 Facial & Body Care Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.
YouGov FMCG/CPG Rankings 2021 in Mexico: Soft Drinks
| YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: SOFT DRINKS | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Bonafont | 51.4 |
2 | Ciel | 40.9 |
3 | Epura | 38.2 |
4 | Jumex | 37.8 |
5 | Peñafiel | 34.8 |
6 | Gatorade | 33.2 |
7 | Del Valle | 29.1 |
8 | Coca-Cola | 27.7 |
9 | Sidral Mundet | 27.6 |
10 | Electrolit | 26.9 |
The Top 10 Soft Drink Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.
YouGov FMCG/CPG Rankings 2021 in Mexico: Dairy
| YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: DAIRY | ||
|---|---|---|
Rank | Brand Name | Score |
1 | LALA | 48.5 |
2 | Alpura | 41 |
3 | Yakult | 39.5 |
4 | Danone | 31.2 |
5 | Carnation | 27.4 |
6 | Danonino | 26 |
7 | Activia | 25.2 |
8 | Yoplait | 24.1 |
9 | DanUp | 15.1 |
10 | Sofúl | 9.6 |
The Top 10 Soft Dairy Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.
YouGov FMCG/CPG Rankings 2021 in Mexico: Snacks
| YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: SNACKS | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Sabritas | 36.7 |
2 | Doritos | 32.1 |
3 | Ruffles | 31.5 |
4 | Chip's | 25.1 |
5 | Cheetos | 24.9 |
6 | Fritos | 21.7 |
7 | Mafer | 20.4 |
8 | Takis | 16.9 |
9 | Hot Nuts | 16.8 |
10 | Tostitos | 16.7 |
The Top 10 Snack Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.
Methodology
The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.