YouGov FMCG/ CPG Rankings 2021 - Mexico

YouGov FMCG/ CPG Rankings 2021 - Mexico

YouGov - September 22nd, 2021

Marking the first in an annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, an overall measure of brand health calculated by averaging Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

This year's rankings highlight the top performing brands in Mexico for the following FMCG/CPG categories:

  • Alcohol
  • Personal Care
  • Facial & Body Care
  • Soft Drinks
  • Dairy
  • Snacks

To learn more about the methodolgy behind YouGov rankings, receive a free brand health check, or see how close your brand is to the top 10, get in touch.

YouGov FMCG/CPG Rankings 2021 in Mexico: Alcohol

YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: ALCOHOL

Rank

Brand Name

Score

1

Don Julio

41.4

2

Baileys

32.9

3

Buchanan's

32.4

4

Johnnie Walker

31.5

5

Victoria

30.8

6

Heineken

28.2

7

Modelo Especial

27.2

8

Jack Daniel's

25.6

9

Jose Cuervo

23.7

10

Corona Extra

23.1

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The Top 10 Alcohol Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

YouGov FMCG/CPG Rankings 2021 in Mexico: Personal Care

YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: PERSONAL CARE

Rank

Brand Name

Score

1

Gillette

48.6

2

Oral-B

41.5

3

NIVEA

40.2

4

Rexona

31.4

5

Listerine

30.2

6

Old Spice

20.9

7

Axe

19.8

8

Garnier

19.6

9

Lady Speed Stick

17.9

10

OBAO

14.7

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The Top 10 Personal Care Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

YouGov FMCG/CPG Rankings 2021 in Mexico: Facial & Body Care

YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: FACIAL & BODY CARE

Rank

Brand Name

Score

1

Dove

37.3

2

NIVEA

30.2

3

Lubriderm

26.2

4

Huggies

25

5

Mennen

23.5

6

Palmolive

23

7

Johnson's Baby

20.9

8

POND's

20.3

9

L'Oréal

19.9

10

Grisi

19.6

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The Top 10 Facial & Body Care Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

YouGov FMCG/CPG Rankings 2021 in Mexico: Soft Drinks

YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: SOFT DRINKS

Rank

Brand Name

Score

1

Bonafont

51.4

2

Ciel

40.9

3

Epura

38.2

4

Jumex

37.8

5

Peñafiel

34.8

6

Gatorade

33.2

7

Del Valle

29.1

8

Coca-Cola

27.7

9

Sidral Mundet

27.6

10

Electrolit

26.9

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The Top 10 Soft Drink Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

YouGov FMCG/CPG Rankings 2021 in Mexico: Dairy

YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: DAIRY

Rank

Brand Name

Score

1

LALA

48.5

2

Alpura

41

3

Yakult

39.5

4

Danone

31.2

5

Carnation

27.4

6

Danonino

26

7

Activia

25.2

8

Yoplait

24.1

9

DanUp

15.1

10

Sofúl

9.6

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The Top 10 Soft Dairy Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

YouGov FMCG/CPG Rankings 2021 in Mexico: Snacks

YOUGOV FMCG/CPG RANKINGS 2021 IN MEXICO: SNACKS

Rank

Brand Name

Score

1

Sabritas

36.7

2

Doritos

32.1

3

Ruffles

31.5

4

Chip's

25.1

5

Cheetos

24.9

6

Fritos

21.7

7

Mafer

20.4

8

Takis

16.9

9

Hot Nuts

16.8

10

Tostitos

16.7

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The Top 10 Snack Brands rankings order is determined by the highest average Index score in YouGov BrandIndex between August 1st, 2020, to July 31st, 2021.

The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch. 

Methodology

The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.