September 21st, 2021, YouGov
Marking the first in our annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
In the UK, FMCG/CPG brand Cathedral City leads the Chilled/Frozen Food list this year with a score of 37.1. In the Dried Ambient Food category, Heinz Tomato Ketchup came in first with a score of 36.5, while Walkers leads with a score of 32.4 in the Snack Food category.
In Ireland, Guiness leads the Alcohol list this year with a score of 44.4. Heineken came in second place with a score of 32.8, while Bulmers Original rounded out the top three with a score of 23.2.
YouGov FMCG/CPG Rankings 2021 in the UK: Chilled/Frozen Food
| YOUGOV FMCG/CPG RANKINGS 2021 IN THE UK: CHILLED/FROZEN FOOD | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Cathedral City | 37.1 |
2 | Birds Eye | 34.0 |
3 | Lurpak | 31.0 |
4 | Müller | 25.3 |
5 | Mccain | 23.3 |
6 | Anchor | 21.2 |
7 | Pilgrims Choice | 28.5 |
8 | Flora | 18.7 |
9 | Bertolli | 17.8 |
10 | Seriously Strong | 17.5 |
Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021
YouGov FMCG/CPG Rankings 2021 in the UK: Dried Ambient Food
| YOUGOV FMCG/CPG RANKINGS 2021 IN THE UK: DRIED AMBIENT FOOD | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Heinz Tomato Ketchup | 36.5 |
2 | Weetabix | 35.3 |
3 | Yorkshire Tea | 34.3 |
4 | Heinz Beanz | 32.6 |
5 | Hellmann's | 29.9 |
6 | Branston Pickle | 28.6 |
7 | Twinings | 28.3 |
8 | HP Sauce | 28.1 |
9 | Oxo | 28.0 |
10 | Quaker | 26.6 |
Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021
YouGov FMCG/CPG Rankings 2021 in the UK: Snack Food
| YOUGOV FMCG/CPG RANKINGS 2021 IN THE UK: SNACK FOOD | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Walkers | 32.4 |
2 | McVitie's | 32.2 |
3 | Jaffa Cakes | 29.5 |
4 | Kettle Chips | 28.4 |
5 | Pringles | 25.0 |
6 | Mr Kipling | 24.3 |
7 | Mini Cheddars | 24.1 |
8 | Jacob's | 23.9 |
9 | Häagen-Dazs | 23.7 |
10 | Ben & Jerry's | 23.2 |
Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021
YouGov FMCG/CPG Rankings 2021 in Ireland: Alcohol
| YOUGOV FMCG/CPG RANKINGS 2021 IN IRELAND: ALCOHOL | ||
|---|---|---|
Rank | Brand Name | Score |
1 | Guinness | 44.4 |
2 | Heineken | 32.8 |
3 | Bulmers Original | 23.2 |
4 | Carlsberg | 18.3 |
5 | Orchard Thieves | 16.3 |
6 | Budweiser | 13.8 |
7 | Corona | 13.5 |
8 | Kopparberg | 13.3 |
9 | Peroni | 13.3 |
10 | Coors Light | 12.9 |
Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021
The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.
Methodology:
The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.