YouGov FMCG/CPG Rankings 2021 UK & Ireland

YouGov FMCG/CPG Rankings 2021 UK & Ireland

YouGov - September 21st, 2021

Marking the first in our annual FMCG/CPG Rankings series, YouGov’s FMCG/CPG Rankings 2021 reveals the top ranked consumer brands within the sector. The Rankings are based on Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

In the UK, FMCG/CPG brand Cathedral City leads the Chilled/Frozen Food list this year with a score of 37.1. In the Dried Ambient Food category, Heinz Tomato Ketchup came in first with a score of 36.5, while Walkers leads with a score of 32.4 in the Snack Food category.

In Ireland, Guiness leads the Alcohol list this year with a score of 44.4. Heineken came in second place with a score of 32.8, while Bulmers Original rounded out the top three with a score of 23.2.

YouGov FMCG/CPG Rankings 2021 in the UK: Chilled/Frozen Food

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UK: CHILLED/FROZEN FOOD

Rank

Brand Name

Score

1

Cathedral City

37.1

2

Birds Eye

34.0

3

Lurpak

31.0

4

Müller

25.3

5

Mccain

23.3

6

Anchor

21.2

7

Pilgrims Choice

28.5

8

Flora

18.7

9

Bertolli

17.8

10

Seriously Strong

17.5

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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in the UK: Dried Ambient Food

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UK: DRIED AMBIENT FOOD

Rank

Brand Name

Score

1

Heinz Tomato Ketchup

36.5

2

Weetabix

35.3

3

Yorkshire Tea

34.3

4

Heinz Beanz

32.6

5

Hellmann's

29.9

6

Branston Pickle

28.6

7

Twinings

28.3

8

HP Sauce

28.1

9

Oxo

28.0

10

Quaker

26.6

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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in the UK: Snack Food

YOUGOV FMCG/CPG RANKINGS 2021 IN THE UK: SNACK FOOD

Rank

Brand Name

Score

1

Walkers

32.4

2

McVitie's

32.2

3

Jaffa Cakes

29.5

4

Kettle Chips

28.4

5

Pringles

25.0

6

Mr Kipling

24.3

7

Mini Cheddars

24.1

8

Jacob's

23.9

9

Häagen-Dazs

23.7

10

Ben & Jerry's

23.2

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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

YouGov FMCG/CPG Rankings 2021 in Ireland: Alcohol

YOUGOV FMCG/CPG RANKINGS 2021 IN IRELAND: ALCOHOL

Rank

Brand Name

Score

1

Guinness

44.4

2

Heineken

32.8

3

Bulmers Original

23.2

4

Carlsberg

18.3

5

Orchard Thieves

16.3

6

Budweiser

13.8

7

Corona

13.5

8

Kopparberg

13.3

9

Peroni

13.3

10

Coors Light

12.9

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Chart shows the brands with the highest average Index score between August 1st, 2020 to July 31st, 2021

The rankings data is drawn from our daily brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe. Want to know more? To see your brand’s Index ranking please click here and one of our experts will be in touch.

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Methodology:

The brands in YouGov FMCG/CPG Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.

The rankings chart shows the brands with the highest average index score between August 1st 2020 until July 31st 2021. The scores are representative of the general population of adults 18+ (some are online representative).

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.