A look at the insurance industry: What Americans think of property and casualty providers

Ted Marzilli - August 2nd, 2019

Several life factors affect the types of insurance a certain consumer is likely to buy. For instance, a homeowner is unlikely to need renters insurance and vice versa. But some of the personality and demographic traits that affect insurance purchasing and loyalty are far more nuanced, and understanding how different groups approach insurance can help providers maximize sales and retention.

This whitepaper uses YouGov data to provide insights into:

The prevalence of various insurance policies among Americans
Americans’ satisfaction with their current coverage and reasons they switch
Factors affecting American use of travel insurance
Insurance provider rankings by purchase consideration, recommend, and awareness
The success of the Nationwide jingle

For more insights on the Financial Services sector click here.

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