CategoryView
YouGov CategoryView offers in-depth insights into market trends and changing consumer behavior to drive brand growth.
![CategoryView product imagery](https://ygo-assets-websites-general.yougov.net/original_images/1800x1800px-CategoryView-Banners-v2-02.webp)
A complete market perspective
360-degree view.
Connect brand, audience, and sector data for clear insights across the marketplace, driven by industry-leading panel data.
Be ready to react.
Stay ahead by understanding and monitoring market trends, shifts, and patterns, so that you can make informed decisions about your brand and with confidence.
One-stop-shop.
Access the data you need, all in one place. Our dashboard is designed to be user-friendly, making it easier than ever to monitor the trends that matter most.
![lady with afro brown hair and an advertising chart in background](https://ygo-assets-websites-general.yougov.net/original_images/Website_Product-Visuals_BrandIndex_v2_wDd1F8u.webp)
Elevate your marketing strategy
Audience intelligence: Identify unique customer characteristics. Uncover how prospective customer preferences change over time.
Industry trends: Track the latest industry insights and spot opportunities for growth.
Category penetration analysis: Understand market entry and growth potential.
Competitor benchmarking: Evaluate brand performance against competitors.
Brand and marketing performance: Monitor brand visibility, perceptions, and media spend effectiveness.
![yougov living data visual](https://ygo-assets-websites-general.yougov.net/original_images/Website_Product-Visuals_1800x1800px-EducationFamilyYouth-Our_methodology-.webp)
Explore living data
YouGov CategoryView is part of our ever-growing source of constantly evolving, connected intelligence. We call it living data.
Build sector-specific market intelligence with YouGov CategoryView, then connect to YouGov's other solutions for a full view of your audience; Plan your strategy, Explore online behavior, Activate campaigns and more.
Enhance your market intelligence
Build your brand
Use our sector-specific insights to pinpoint potential customers and refine your marketing strategies.
Competitive edge
Stay ahead of your competitors with a comprehensive view of how your sector is evolving, enhancing your brand’s market positioning.
Interactive dashboard
Our user-friendly dashboard facilitates easy cross-tabulation and filtering by key metrics and demographics.
Discover more for your sector
Powerful market intelligence, combining brand, audience, and sector-specific insights.