Brand health tracking

Measure brand performance, daily.

Help your brand grow, with instant access to historical and up-to-the-minute insights, built on 15+ years of living data. Our flagship brand intelligence platform is the definitive measure of brand perception. Always-on brand health tracking data to benchmark against competitors and react quickly to short-term changes.

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Unrivaled historical detail

Understand what the world thinks of your brand – and your competitors’ – at any given moment, with 16 key brand health metrics in YouGov BrandIndex.

Track shifts in perception, monitor brand health across multiple markets, and analyse or benchmark success against goals and competition.

Data is updated daily, with 15 years of historical data to identify long and short-term trends.

Strategize growth with our reinvented trackers

Forget infrequent reporting and long, costly interviews. Get instant access to our ever-growing depth of living data with YouGov Custom Trackers. Track thousands of data points around your brand and see the freshest results in real-time. No more guessing at the thinking behind responses – add on “why” questions for key respondents to interpret your data with additional, accurate context.

Or use YouGov Re-Contact to commission tailored research to your tracked audience, with services such as bespoke sampling and custom questionnaires.

Solutions & Products

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Client success stories

Why YouGov?

Take a note from the top businesses who know their brand.

“YouGov BrandIndex let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”

- Dan Urban, Vice President of Ad Sales Research, FOX Sports