Brand health tracking

Understand what the world thinks of your brand – and your competitors’ – at any given moment, with 16 key brand health metrics in YouGov BrandIndex.

Track shifts in perception, monitor brand health across multiple markets, and analyse or benchmark success against goals and competition.

Data is updated daily, with 15 years of historical data to identify long and short-term trends.

Forget infrequent reporting and long, costly interviews. Get instant access to our ever-growing depth of living data with YouGov Custom Trackers. Track thousands of data points around your brand and see the freshest results in real-time. No more guessing at the thinking behind responses – add on “why” questions for key respondents to interpret your data with additional, accurate context.

Or use YouGov Re-Contact to commission tailored research to your tracked audience, with services such as bespoke sampling and custom questionnaires.