Consumer Journey Diagnostics
Understand and address each stage of the customer lifecycle with cost-effective, templated questionnaires designed for key stages in the consumer funnel: brand values tracking, creative testing, new concept testing, brand loyalty & switching diagnostics and purchase funnel diagnostics.
Measure what matters
Understanding the consumer journey is key to brand advertising and brand research. It matters what you ask, who you ask and when you ask it.
Target respondents as they move from brand awareness to consideration, through to intention to purchase and consumption. Understand the reasons behind loyalty and lapsed purchasers and loyalty, discovering how to win them back.
Tailored to your needs
Use quick-turnaround, pre-designed questionnaires, with the option to tailor your research by including additional custom questions, saving time and resource.
Unlock an unrivalled understanding of the customer lifecycle: conduct surveys continuously for regular tracking, or single investigations and uncover the reason behind NPS™.
Interpret data easily in a dashboard, providing better depth, breadth and context of results
Speak to the right people at the right times
Quality data
Be confident that you have the full picture on the consumer journey and what’s driving it
Targeting efficiency
Identify people and brands at any point of the consumer journey
Sampling methodology
Access a representative sample of customers, delivering engaged respondents