Consumer Journey Diagnostics

Ask the right questions to the right people at the right times

Understand and address each stage of the customer lifecycle with cost-effective, templated questionnaires designed for key stages in the consumer funnel: brand values tracking, creative testing, new concept testing, brand loyalty & switching diagnostics and purchase funnel diagnostics.

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Measure what matters

Understanding the consumer journey is key to brand advertising and brand research. It matters what you ask, who you ask and when you ask it.

Target respondents as they move from brand awareness to consideration, through to intention to purchase and consumption. Understand the reasons behind loyalty and lapsed purchasers and loyalty, discovering how to win them back.

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Tailored to your needs

Use quick-turnaround, pre-designed questionnaires, with the option to tailor your research by including additional custom questions, saving time and resource.

Unlock an unrivalled understanding of the customer lifecycle: conduct surveys continuously for regular tracking, or single investigations and uncover the reason behind NPS™.

Interpret data easily in a dashboard, providing better depth, breadth and context of results


Speak to the right people at the right times

Quality data

Be confident that you have the full picture on the consumer journey and what’s driving it

Targeting efficiency

Identify people and brands at any point of the consumer journey

Sampling methodology

Access a representative sample of customers, delivering engaged respondents

Solutions & Products

Explore the customer lifecycle