Beer & Hard Seltzers CategoryView

Utilize sector context and a holistic view of brand performance to understand market trends, shifts, and patterns and how they affect your brand.

With Beer & Hard Seltzer CategoryView, understand topics such as:

General alcohol consumption: Explore market profiles, purchase behaviors, and considerations to understand what drinks people consumer, how often, and on which occasions.

Beer insights: Gain insights into preferred types and flavors, spending habits, and purchase drivers to shape strategies that influence future purchases.

Hard seltzer & RTD preferences: Discover what drives interest, price sensitivity, and flavour preferences to pinpoint potential customers and optimize the customer journey.

Understand your brand and monitor growth, get to know your consumers on a deeper level, and track industry trends to stay ahead of competition.

Comprehensive brand analysis: Connect sector-specific insights with media & communication, purchase funnel, and brand perception metrics to effectively measure your brand’s equity against competitors.

Understand your consumers: Understand the considerations, drivers, and barriers influencing drinks choices for more informed strategic planning.

Identify emerging trends: Spot trends to stay ahead of the competition and be ready for what’s coming next.