Beer & Hard Seltzers CategoryView

Powerful market intelligence for the beer & hard seltzer sector, combining brand, audience, and sector-specific insights.

Beer & Hard Seltzer CategoryView offers in-depth insights into market trends and changing consumer behavior to drive brand growth.

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A complete view of the market

Utilize sector context and a holistic view of brand performance to understand market trends, shifts, and patterns and how they affect your brand.

With Beer & Hard Seltzer CategoryView, understand topics such as:

General alcohol consumption: Explore market profiles, purchase behaviors, and considerations to understand what drinks people consumer, how often, and on which occasions.

Beer insights: Gain insights into preferred types and flavors, spending habits, and purchase drivers to shape strategies that influence future purchases.

Hard seltzer & RTD preferences: Discover what drives interest, price sensitivity, and flavour preferences to pinpoint potential customers and optimize the customer journey.

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Elevate your marketing strategy

Understand your brand and monitor growth, get to know your consumers on a deeper level, and track industry trends to stay ahead of competition.

Comprehensive brand analysis: Connect sector-specific insights with media & communication, purchase funnel, and brand perception metrics to effectively measure your brand’s equity against competitors.

Understand your consumers: Understand the considerations, drivers, and barriers influencing drinks choices for more informed strategic planning.

Identify emerging trends: Spot trends to stay ahead of the competition and be ready for what’s coming next.


Enhance your market insights

From international cross-market research to sector deep-dives on the topics that matter to your industry, our insights are why we are the world's most quoted market research company. Dive into our reports now.

Build your brand

Use our sector-specific insights to pinpoint potential customers and refine your marketing strategies.

Competitive edge

Stay ahead of your competitors with a comprehensive view of your sector, enhancing your brand’s market positioning.

Interactive dashboard

Our user-friendly dashboard facilitates easy cross-tabulation and filtering by key metrics and demographics.

Solutions & products

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