Brand tracking for the drinks sector

Insights on your brand and market

Our brand tracking solution combines brand, audience and category-specific data, giving you a holistic view of your brand and the wider alcoholic drinks market.

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Partner with the industry leader in brand tracking

YouGov’s trusted solutions help the world’s top brands, media owners, and agencies make smarter decisions every day.

Our proprietary panel is the largest, most representative, and most connected in the market, delivering reliable insights that power our best-in-class brand tracking.

Watch the demo of our industry-specific brand tracking tool to see just how simple it is to analyze brand performance, industry trends, and consumer insights - all in one place.

A complete view of the market

Get a clear understanding of sector trends, shifts, and patterns, and how they impact your brand.

With our industry-specific brand tracking, understand topics such as:

General alcohol consumption: Explore market profiles, purchase behaviors, and considerations to understand what drinks people consumer, how often, and on which occasions.

Beer insights: Gain insights into preferred types and flavors, spending habits, and purchase drivers to shape strategies that influence future purchases.

Hard seltzer & RTD preferences: Discover what drives interest, price sensitivity, and flavour preferences to pinpoint potential customers and optimize the customer journey.

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Elevate your marketing strategy

Make better brand and marketing decisions

Drive stronger ROI with informed product and marketing decisions, guided by our integration of brand, audience, and sector data – powered by YouGov’s industry-leading panel.

Adapt quickly and stay competitive

Monitor how consumer behavior and market trends evolve over time to stay ahead in a rapidly changing market.

Benchmark against competitors

Track brand visibility, perception, and the effectiveness of your campaigns against competitors to maximize your marketing efforts.

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Build your brand

Use our sector-specific insights to pinpoint potential customers and refine your marketing strategies.

Competitive edge

Stay ahead of your competitors with a comprehensive view of your sector, enhancing your brand’s market positioning.

Interactive dashboard

Our user-friendly dashboard makes data analysis simple, whether you're a data expert or new to analytics.

"Being able to tap into YouGov’s suite of products allowed us to evaluate and directly attribute the increase in brand awareness for Coors Banquet... using YouGov's brand tracking for brand health, combined with YouGov's audience intelligence"

Matt Slater, Senior Manager, Marketing Insights at Molson Coors

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