FMCG news
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YouGov’s Most Recommended Brands 2025 showcases the brands earning the highest levels of customer advocacy across the globe. Based on consumer data from 28 markets, the report highlights the brands that current customers are most likely to recommend.
This year’s edition features the top 10 global brands, regional leaders across 10 key markets, and the most improved brands based on year-on-year gains. It also includes a snapshot of global consumer attitudes toward recommendation. Curious to see which brands made the cut? Explore the rankings and the trends driving brand advocacy across borders.
Unrivaled FMCG insights
YouGov has over 60 years of consumer intelligence in the FMCG sector. Ensure your brand stands out in the market with a highly targeted business strategy informed by the latest FMCG insights below.
Brands with the biggest Word-of-Mouth surge in APAC: June 2025
AI shopping assistants are catching on – but shoppers still need convincing
The DACH holiday dilemma: Balancing wanderlust, wallets, and the comforts of home
How generations shop in the Netherlands: values, worries & habits
UK Biggest Brand Movers - July 2025
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