Brand Loyalty & Switching
How loyal are your customers? What are their relationships with competitors? Brand Loyalty & Switching Diagnostics forms part of YouGov Consumer Journey Diagnostics, a cost-effective and time-efficient templated research approach. Track loyalty, retention and loss, and what’s driving it.
Research designed for you by experts
Wanting to understand how loyal your customers are, or what their relationships with competitors are?
Brand Loyalty and Switching Diagnostics helps you to understand why consumers stay or leave, to aid in developing future-thinking strategies to protect your brand.
Then, integrate with YouGov's wider ecosystem of living data to add more depth and breadth to your research.
Quality data
Sampling efficiency
Access a representative sample of customers, delivering engaged respondents.
Dynamic samples
Choose from brand specific or sector specific sampling.
Any frequency, any time
Commissioned on an ad-hoc basis or set to repeat for regular tracking.
Tracking methodology
Re-contact audiences with focused surveys, powered by our daily tracking tool – YouGov BrandIndex.
Customizable
Add your own open or closed questions to the survey.
Data analysis
Analyze your data via a templated dashboard or commission a bespoke report for additional diagnostic power.