Purchase Funnel Diagnostics

Dynamic, end-to-end consumer journey targeting

Unlock the customer buying journey to understand key market entry points, brand differentiation and share of mind. Purchase Funnel Diagnostics forms part of YouGov Consumer Journey Diagnostics, a cost-effective and time-efficient templated research approach.

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Complete funnel visibility

Our approach to measuring the customer journey, with an unparalleled historical depth of data, will help you understand the purchase funnel for your sector and brand.

  • Learn where the purchase funnel starts for your consumers.
  • Discover the relationship between brand and category behaviours.
  • Communicate at key points in the purchase funnel to increase sales.


Quality data

Sampling efficiency

Access a representative sample of customers, delivering engaged respondents.

Dynamic samples

Choose from brand specific or sector specific sampling.

Any frequency, any time

Commissioned on an ad-hoc basis or set to repeat for regular tracking.

Tracking methodology

Re-contact audiences with focused surveys, powered by our daily tracking tool – YouGov BrandIndex.


Add your own open or closed questions to the survey.

Data analysis

Analyze your data via a templated dashboard or commission a bespoke report for additional diagnostic power.

Solutions & Products

Explore our connected living data solutions