Creative Testing

Discover what resonates with key audiences, when

Fully understand the consumer journey and adapt your creative appropriately. Creative Testing forms part of YouGov Consumer Journey Diagnostics, a cost-effective templated research approach. Optimize your messaging and design elements based on real audience understanding.

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Empower your creative

  • Reach consumers at each stage of the buying journey.
  • Create initial awareness, build the right emotional connections with your brand, and provide the right call to actions at key buying opportunities.
  • Utilise questionnaires developed by research experts to produce digestible and actionable data.
  • Connect your research to YouGov’s living data for additional depth.

Quality data

Sampling efficiency

Access a representative sample of customers, delivering engaged respondents.

Dynamic samples

Choose from brand specific or sector specific sampling.

Any frequency, any time

Commissioned on an ad-hoc basis or set to repeat for regular tracking.

Tracking methodology

Re-contact audiences with focused surveys, powered by our daily tracking tool – YouGov BrandIndex.


Add your own open or closed questions to the survey.

Data analysis

Analyze your data via a templated dashboard or commission a bespoke report for additional diagnostic power.

Solutions & Products

Explore our connected living data solutions