Product Concept Testing
Test before you invest - see whether your product concept lands with your consumers pre-launch. Product Concept Testing forms part of YouGov Consumer Journey Diagnostics, a cost-effective and time-efficient templated research approach. De-risk, tailor and optimize your product across a range of concepts.
Greater depth, more context
Be confident you have the full picture on the consumer journey and what’s driving it.
- Our research experts have carefully designed questionnaires to generate accurate and useful insight, saving you time and resource.
- Your results will be fully linked with YouGov’s living data, adding more depth and breadth to your research.
Quality data
Sampling efficiency
Access a representative sample of customers, delivering engaged respondents.
Dynamic samples
Choose from brand specific or sector specific sampling.
Any frequency, any time
Commissioned on an ad-hoc basis or set to repeat for regular tracking.
Tracking methodology
Re-contact audiences with focused surveys, powered by our daily tracking tool – YouGov BrandIndex.
Customizable
Add your own open or closed questions to the survey.
Data analysis
Analyze your data via a templated dashboard or commission a bespoke report for additional diagnostic power.