Product Concept Testing

Verify whether your new concept will be well received

Test before you invest - see whether your product concept lands with your consumers pre-launch. Product Concept Testing forms part of YouGov Consumer Journey Diagnostics, a cost-effective and time-efficient templated research approach. De-risk, tailor and optimize your product across a range of concepts.

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Greater depth, more context

Be confident you have the full picture on the consumer journey and what’s driving it.

  • Our research experts have carefully designed questionnaires to generate accurate and useful insight, saving you time and resource.
  • Your results will be fully linked with YouGov’s living data, adding more depth and breadth to your research.

Quality data

Sampling efficiency

Access a representative sample of customers, delivering engaged respondents.

Dynamic samples

Choose from brand specific or sector specific sampling.

Any frequency, any time

Commissioned on an ad-hoc basis or set to repeat for regular tracking.

Tracking methodology

Re-contact audiences with focused surveys, powered by our daily tracking tool – YouGov BrandIndex.


Add your own open or closed questions to the survey.

Data analysis

Analyze your data via a templated dashboard or commission a bespoke report for additional diagnostic power.

Solutions & Products

Explore our connected living data solutions