A look at Singapore’s growing running community

Carmen Yew - August 8th, 2024

Over 4 in 10 Singaporeans run at least once a week. With more and more people lacing up their shoes, it’s clear that running has become an integral part of the Singaporean lifestyle. But who exactly are these runners? What motivates them? And how can brands effectively engage with this growing community?

Our latest research dives deep into the heart of Singapore’s running scene, uncovering valuable insights about runner demographics, motivations, and attitude towards sponsorships.

Some of the key insights:

Most runners are male in their 20s and 30s
They're all about good vibes, mental health, and showing off their gains
Millennials are the real MVPs when it comes to joining running clubs
Events? They're a big deal. Everyone wants to be part of the action
Nike and Adidas enjoy the highest awareness scores for running events/clubs.
Over 4 in 10 will consider purchasing products or services from the sponsoring brand

Want to learn more about the Singaporean running landscape? Download our comprehensive infographic for a deeper dive into the data.

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A look at Singapore’s growing running community