June 21st, 2024, Rishad Dsouza

UK’s biggest brand movers (June 2024): Zara, Johnnie Walker score big

Zara tops the June 2024 edition of the UK’s Biggest Brand Movers, boasting significant upticks across nine metrics. Inditex, Zara’s parent company, recently stated that the brand’s spring/summer ranges are being “very well received”.

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Johnnie Walker claims the second spot with nine metric improvements. The scotch brand witnessed upticks in each of the six brand perception metrics – Impression, Value, Reputation, Satisfaction, Recommend and Quality. The other alcohol brand to feature in the list this month is Coors, which made improvements in eight metrics, including all purchase funnel ones.

Tesco secures third place, showing improvements in eight metrics. The supermarket chain recently announced that its pre-tax profits annual had more than doubled. Cosmetics brand Revlon also features in the list with eight upticks.

Property website Rightmove witnessed growth in seven metrics.

May seems to have been a positive period for postal companies with both Royal Mail and Post Office featuring in the list, with seven upticks each.

Sprite, which launched a campaign encouraging Londoners to indulge in an unplanned hangout as part of their promotions for the alcoholic ready-to-drink (ARTD) cocktail with Absolut Vodka, features in the list with seven upticks.

Oral-B rounds out the top ten with six metric improvements.

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Methodology

Data for the Biggest Brand Movers in April compared statistically significant score increases across all BrandIndex metrics between March and February 2024. Brands are ranked based on the number of metrics that saw a statistically significant increase from month to month. Metrics considered are:

Media Metrics

Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks

Word of Mouth – Whether a consumer has talked about a brand with family or friends in the past two weeks

Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score)

Brand Health Metrics

Awareness – Whether or not a consumer has ever heard of a brand

Quality – Whether a consumer considers a brand to represent good or poor quality

Value – Whether a consumer considers a brand to represent good or poor value for money

Impression – Whether a consumer has a positive or negative impression of a brand

Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand

Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand

Recommend – Whether a consumer would recommend a brand to a friend or colleague or not

Purchase Funnel Metrics

Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product

Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product

Current Customer – Whether a consumer has purchased a given product or not within in a specified period of time

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