June 11th, 2024, Carmen Yew
In today's global marketplace, the role of a brand extends far beyond providing products and services; it also encompasses a brand's ethical stance on global issues which can impact consumer choices. The study covers markets in Indonesia, Singapore and Malaysia. Download our report to discover how your brand's stance on global issues can:
- Boost loyalty by aligning with customer values
- Drive sales through responsible practices
- Understand what matters most to your audience
Gain insights into:
- Current affairs that consumers are concerned about
- Engagement in current affairs
- Consumers’ stance on brands corporate responsibility
- Influence on purchasing decision
- Preferred communication channel
- Opinion on boycott