Influence of brand's stance: How global causes drive consumer choices in APAC

Carmen Yew - June 11th, 2024

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In today's global marketplace, the role of a brand extends far beyond providing products and services; it also encompasses a brand's ethical stance on global issues which can impact consumer choices. The study covers markets in Indonesia, Singapore and Malaysia. Download our report to discover how your brand's stance on global issues can:

Boost loyalty by aligning with customer values
Drive sales through responsible practices
Understand what matters most to your audience

Gain insights into:

Current affairs that consumers are concerned about
Engagement in current affairs
Consumers’ stance on brands corporate responsibility
Influence on purchasing decision
Preferred communication channel
Opinion on boycott

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Categories

Charities & non-profit

Financial services

Health & pharma

Leisure & entertainment

Media & content

Travel & tourism

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