May 31st, 2024, Kineree Shah
New data from YouGov Profiles reveals the purchase intent and considerations of American gamers when it comes to buying gaming accessories.
In the next six months, 14% of gamers plan to purchase a gaming headset. This trend extends to other accessories as well. For instance, 13% of gamers are looking to buy a gaming controller. Gaming chairs are also on the list, with 12% of gamers planning to buy one. Gaming monitors are considered by 10% of gamers.
When it comes to gaming mouse, 10% of gamers plan to purchase one. Similar patterns are seen with steering wheels, gaming keyboards, high-end graphics cards, gaming mousepads, gaming controller grips, and gaming speakers.
The main considerations for purchasing gaming accessories among gamers highlight a few key factors. Quality and price are equally important, with 64% of gamers citing both as significant considerations. Features and technical specifications are also crucial, with 34% of gamers prioritizing them. Brand matters to 29% of gamers. Consumer or gamer reviews influence 25% of gamers, while availability is another factor for 25%. Color and design are important for 23% of gamers.
Recommendations from friends or family play a role for 21% of gamers. Expert or professional reviews are considered by 19% of gamers. Shipping time is a consideration for 11% of gamers. Lastly, gaming influencers and esports team sponsorships have a slight impact, with 9% of gamers influenced by gaming influencers, and 5% considering esports team sponsorships.
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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race.