Euro 2024: Who’s taking it home? Not England, say middle-aged Brits
May 31st, 2024, Rishad Dsouza

Euro 2024: Who’s taking it home? Not England, say middle-aged Brits

Overwhelming majority of Britons following the Euro 2024 will support either of England (77%) or Scotland (10%) when the tournament gets underway in Germany on June 14. Among those aged over 55, 94% of people say they will support either of those teams. While this cumulative share drops significantly among the youngest cohort, it is still substantial at 80%. But support for the teams doesn’t necessarily translate into optimism.

In fact, among Britons who will follow the event somewhat or very closely, only a quarter think England will bring it home (26%). A similar share feel that France, the 2022 World Cup runner-ups, will take the cup home. Germany (13%) and Spain (10%) are the two other contenders who get the votes of at least a tenth of consumers. About one in seven of these close followers say they don’t know (16%). As for Scotland, only 1% feel they will go the distance.

But optimism for England is much higher among the younger crowd, with 36% of them saying the Three Lions will claim glory, and expectation for a French win drops to 20% among this group. But middle-aged Britons flip the script, with just under a third of them saying France will raise the trophy (31%) compared to just over a fifth who say England (21%).

Within the oldest segment, scores are bit more even (England 23%, France 25%). This cohort is significantly more likely to think Germany (17%) is going all the way.

Across age groups, very few see defending championships Italy retaining the title. About a tenth of all close Euro followers expect Spain to win, with those aged 35-54 being the most likely to see them claiming the crown (13%).

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YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. This study was conducted online on 18-19 April 2024, with a nationally/ representative sample of 2082 adults (aged 18+ years) in Great Britain, using a questionnaire designed by YouGov. Data figures have been weighted by age, gender, education and social grade to be representative of all adults in Great Britain (18 years or older) and reflect the latest ONS population estimates. Learn more about YouGov Surveys: Serviced.