How AI affects consumer buying decisions – insights from 17 markets
In a new YouGov survey, consumers from 17 international markets were asked about how a company's use of AI in their products or services would affect their decision to buy from them. On average, 21% of consumers say they are more likely to buy, 41% said it wouldn't make a difference, and another 21% said they would be less likely to buy.
In the Asia-Pacific region and the UAE, opinions vary widely. India stands out with 52% of consumers more likely to buy from a company that uses AI, the highest among all markets. UAE and Hong Kong follow, with 48% and 44% respectively more likely to buy. Indonesia has 35% while Australia has 25% of consumers with the same sentiment.
In Europe and America many consumers are cautious about AI. Britons and Swedish consumers are less likely to buy from companies using AI (32% respectively). Germany and Canada see 25% while France and Denmark have 24% less likely to buy from an AI-integrated company. In Italy and Poland, 18% and 19% are less likely, respectively.
In North America, opinions again lean towards skepticism. In Canada, 25% are less likely to buy from an AI-integrated company. The US shows the lowest interest, with 36% less likely to buy. This indicates a strong reluctance towards AI in these markets.
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Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 17 markets with sample sizes varying between 505 and 2001 for each market. All surveys were conducted online in July 2024. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples. Learn more about YouGov Surveys: Serviced.