YouGov Hotel and Airline Advocacy Rankings 2024: UAE

The YouGov Hotel and Airline Advocacy Rankings 2024 reveals the hotel and airline brands that score higher in terms of recommendation amongst their customers. These rankings are based on the data from our always-on brand tracker, YouGov BrandIndex which tracks hundreds of brands in the UAE across 16 vital brand health metrics.

Burj Al Arab, Emirates Palace and Atlantis the Palm (Dubai), leads the hotel segment, while Emirates, Singapore Airlines and Etihad Airways soar as the most recommended airlines.

Check out who made it to the KSA’s Hotel & Airline Advocacy Rankings list here.

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Methodology 

YouGov's Hotel and Airline Advocacy Rankings 2024 show the hotel and airline brands with the highest Recommend scores amongst their customers between 1st Jan 2023 and 31st Dec 2023. The scores are online representative of the general population of adults (18+) in UAE. Every brand in the ranking has a minimum sample of 100 and has been tracked for at least six months, with all scores being rounded to a single decimal place.